Account-Based Marketing Manager
WFA Digital Insight
As demand for personalized marketing grows, account-based marketing specialists are in high demand, with the industry expected to see significant growth in the next year. With Plaid's commitment to empowering financial transformation, this role offers a unique opportunity to drive business impact through targeted marketing campaigns. Candidates should be prepared to demonstrate their expertise in data-driven marketing and collaboration with cross-functional teams. With the rise of fintech and digital payments, this role is perfect for those who thrive in fast-paced, innovative environments.
Job Description
About the Role
The Account-Based Marketing Manager will play a critical role in driving high-quality pipeline and revenue for Plaid's priority segments. This position requires a deep understanding of account-based marketing principles, data analysis, and cross-functional collaboration. As a key member of the Digital Marketing team, the successful candidate will work closely with Sales, Revenue, and Product Marketing teams to translate complex go-to-market strategies into coordinated, multi-channel activation plans.The ideal candidate will have experience in B2B marketing, preferably in the fintech or startup environment. They will be proficient in data visualization tools and have a proven track record of executing ABM programs that drive pipeline and revenue outcomes. Excellent written and verbal communication skills are essential, as well as the ability to convey complex concepts to wide audiences.
What You Will Do
- Own the end-to-end account-based marketing strategy for priority segments and accounts
- Translate go-to-market priorities into strategic campaigns
- Define account segmentation and tiering in partnership with Sales, Revenue, and Product Marketing
- Lead digital ABM execution across paid social, display, and other account-based channels
- Collaborate with other Digital Marketing team members to develop and apply insights across ABM programs
- Partner with Lifecycle, Events, and Customer Marketing teams to align ABM programs and deliver cohesive account journeys
- Establish operating processes and communication frameworks to align Marketing and Sales around ABM
- Build and maintain reporting that measures ABM impact across engagement, pipeline, and revenue
- Continuously optimize ABM campaigns based on performance data
- Develop and manage ABM budgets and resource allocation plans
What We Are Looking For
- 5+ years of experience in B2B marketing, with direct ownership of account-based marketing or account-centric demand programs
- Experience in fintech or startup environments
- Proficiency in data visualization tools such as Tableau or Power BI
- Ability to translate performance data into clear insights and recommendations for stakeholders
- Proven track record of executing ABM programs that influenced pipeline and/or revenue outcomes
- Excellent written and verbal communication skills and ability to convey complex concepts to wide audiences
- Demonstrated ability to build cross-functional partnerships
- Solution-oriented, proactive mindset and ability to thrive in ambiguity
Nice to Have
- Experience with Excel and other Microsoft Office tools
- Familiarity with marketing automation platforms such as Marketo or Pardot
- Knowledge of the financial services industry and its trends
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a fast-growing, innovative company
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Flexible working hours and remote work options
- Access to the latest marketing tools and technologies
- Recognition and reward for outstanding performance
- Comprehensive health and wellness programs
- Generous paid time off and holidays
How to Stand Out
- Tip: Highlight your experience with data-driven marketing and ABM campaigns in your resume and cover letter.
- To stand out, create a portfolio that showcases your successful ABM campaigns and their impact on pipeline and revenue.
- During the interview, be prepared to discuss your experience with cross-functional collaboration and how you handled challenges in previous roles.
- Make sure to research Plaid's products and services and be prepared to discuss how you can contribute to the company's mission.
- When negotiating salary, consider the company's budget and industry standards, and be prepared to discuss your expectations and requirements.
- Red flag: If the company is not transparent about their marketing goals and expectations, it may be a sign of a lack of clear direction or communication.
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