Account Director, Client Strategy (Remote Canada)
WFA Digital Insight
The demand for experienced account directors in the B2B marketing space has grown significantly, with a 25% increase in job openings over the past year. As remote work continues to shape the industry, Directive stands out for its innovative approach to client strategy, particularly with its DiscoverabilityOS methodology. Candidates looking to leverage their skills in paid media, SEO, and client relations should be prepared to demonstrate their ability to drive retention and expansion in a rapidly evolving market. With the right combination of strategic thinking and commercial acumen, this role offers a unique opportunity for growth and impact.
Job Description
About the Role
The Account Director, Client Strategy, plays a pivotal role at Directive, serving as the senior strategic and commercial owner of a portfolio of complex and high-value client relationships. This position is at the forefront of strategy, growth, and execution, necessitating a unique blend of leadership, commercial rigor, and executive presence. The successful candidate will act as a trusted advisor to VP- and C-suite stakeholders, aligning diverse teams around unified business outcomes.Day-to-day, this role involves managing the full lifecycle of client relationships, from developing and executing renewal, upsell, and cross-sell strategies to translating performance data into clear business narratives. The ability to operate with autonomy, think boldly, and challenge the status quo is essential. Directive's methodology, DiscoverabilityOS, which aligns brand and demand to guide the ideal customer profile (ICP) to choose the brand across every decision point, will be a key tool in this endeavor.
The role is part of Directive's Performance division, which is wired to share intelligence and answer to revenue. This setup requires the Account Director to be not only strategically adept but also operationally disciplined, capable of setting direction while maintaining operational excellence.
What You Will Do
- Own strategic client relationships, serving as the senior, day-to-day strategic lead for enterprise and high-growth clients.
- Develop and execute renewal, upsell, and cross-sell strategies tied directly to Net Revenue Retention (NRR) performance.
- Design integrated growth plans across Paid Media, SEO/Content, CRO, Creative, and RevOps, ensuring cohesive execution and reporting.
- Own portfolio economics, including forecasting, margin health, scope control, and renewal negotiations.
- Lead QBRs (Quarterly Business Reviews) and executive storytelling, translating performance data into clear business narratives that connect marketing execution to revenue impact.
- Partner with channel leads, PMs, and operations to align priorities, manage risk, and maintain delivery excellence.
- Proactively identify client risks and mitigate issues before escalation to executive leadership.
- Mentor strategists, analysts, and project teams to elevate strategic thinking and commercial accountability.
What We Are Looking For
- 7–12 years of experience in agency or client services roles, with significant exposure to B2B SaaS or technology clients.
- Proven experience owning renewals, upsell, and cross-sell motions across a $2M+ portfolio.
- Strong fluency across Paid Media, SEO/Content, CRO, Creative, and RevOps, with the ability to connect execution to business outcomes.
- Experience partnering with VP-, CMO-, and CRO-level client stakeholders.
- Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.
- Executive communication skills, with the ability to translate performance into business impact.
- Commercial acumen, comfortable owning forecasts, margins, scope, and renewal economics.
- Strategic operator, able to set direction while maintaining operational discipline.
- Cross-functional leadership skills, influencing without direct authority and aligning diverse teams around shared goals.
Nice to Have
- Certification in Google Ads, Facebook Ads, or similar platforms.
- Experience with SEO tools like Ahrefs, SEMrush, or Moz.
- Familiarity with project management tools such as Asana, Trello, or Jira.
- Knowledge of data analysis tools like Excel, SQL, or Tableau.
Benefits and Perks
- Competitive salary, reflecting the importance of this role to Directive's growth and success.
- Comprehensive health insurance, ensuring that you and your family are covered.
- Generous PTO policy, allowing you to recharge and pursue your interests.
- Remote work stipend, helping you create an optimal home office setup.
- Opportunities for professional growth and development, including workshops, webinars, and conferences.
- Access to the latest tools and technologies, facilitating your work and enhancing your skills.
- Collaborative and dynamic work environment, even in a remote setting, with regular team meetings and social events.
How to Stand Out
- Develop a strong understanding of Directive's DiscoverabilityOS methodology and how it can be applied to drive client growth.
- Showcase your ability to think strategically and connect marketing execution to revenue impact in your application and during interviews.
- Be prepared to discuss your experience with cross-functional leadership and how you've influenced teams without direct authority in the past.
- Ensure your portfolio includes examples of integrated growth plans and successful renewal, upsell, and cross-sell strategies.
- Research Directive's approach to AI and automation in marketing and be ready to discuss how you stay ahead of industry trends.
- Highlight your proficiency in tools like Excel, and your ability to own portfolio economics, including forecasting and margin health.
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