Account Executive
WFA Digital Insight
The demand for skilled account executives in the AI-powered marketing space has surged, with a 25% increase in job openings over the past year. As multi-location businesses continue to prioritize localized marketing, companies like SOCi are at the forefront of this trend. With over 3 years of B2B SaaS sales experience and proficiency in Salesforce, candidates can capitalize on this growth. SOCi's innovative approach to marketing has earned them recognition as one of the World's Most Innovative Companies. Before applying, candidates should be prepared to showcase their ability to drive sales growth and demonstrate expertise in the localized marketing space.
Job Description
About the Role
The Account Executive position at SOCi is a critical component of the company's sales team, responsible for driving growth and identifying new business opportunities in North America. As a key member of the team, you will serve as a subject matter expert in the industry, leveraging your knowledge to develop and execute sales strategies that meet the needs of multi-location brands. Your primary focus will be on prospecting and selling opportunities into these brands, with a consistent track record of sales over-achievement.In this role, you will work closely with the sales team to develop and refine the company's sales process, ensuring that it remains effective and efficient. You will also collaborate with cross-functional teams to drive growth with new and existing customers, identifying opportunities to upsell and cross-sell SOCi's products and services.
As a key representative of SOCi, you will attend top industry and vertical events, promoting the company's brand and building relationships with key decision-makers. Your expertise in localized marketing will be essential in showcasing the value and benefits of SOCi's platform to potential clients.
What You Will Do
- Develop and execute sales strategies to drive growth and meet sales targets
- Prospect and sell opportunities into multi-location brands, leveraging your industry expertise and network
- Build and maintain relationships with key decision-makers at target accounts
- Collaborate with cross-functional teams to drive growth with new and existing customers
- Develop and maintain a thorough understanding of SOCi's products and services, including new technologies and services
- Manage and maintain sales pipeline, including projected contract closing dates
- Create and deliver compelling sales presentations to potential clients
- Develop and maintain a thorough understanding of the competitive landscape and market trends
- Stay up-to-date with industry developments and emerging trends, applying this knowledge to drive sales growth
What We Are Looking For
- At least 3 years of quota-carrying experience in B2B SaaS sales, preferably in MarTech
- Proven track record of consistently meeting or exceeding sales targets
- Experience selling to multi-location brands, with existing industry contacts and relationships
- Self-starter with a creative entrepreneurial spirit and a refined sales methodology
- Ability to develop new ways to drive sales and value to existing and prospective clients
- Experience working in a fast-paced, entrepreneurial environment
- Strong problem-solving skills, with the ability to understand and resolve prospective client challenges and objections
- Adaptable, with the ability to quickly learn new technologies and processes
- Salesforce or equivalent CRM experience
- BA/BS degree or equivalent practical experience
Nice to Have
- Experience working with AI-powered marketing solutions
- Knowledge of the latest trends and developments in localized marketing
- Existing relationships with key decision-makers at target accounts
- Experience working in a remote environment, with the ability to work independently and manage your time effectively
Benefits and Perks
- Competitive salary and commission structure
- Opportunity to work with a leading company in the AI-powered marketing space
- Collaborative and dynamic work environment
- Professional development opportunities, including training and education programs
- Flexible working hours and remote work options
- Access to the latest technologies and tools, including Salesforce and other industry-leading platforms
- Comprehensive benefits package, including health insurance and retirement savings plan
- Generous paid time off and holidays, with the ability to recharge and relax
How to Stand Out
- Ensure you have a strong understanding of Salesforce and its applications in sales, as this is a key requirement for the role.
- Develop a thorough knowledge of the localized marketing space, including the latest trends and developments.
- Build a portfolio of your sales achievements and successes, including case studies and testimonials from previous clients.
- Be prepared to showcase your creative entrepreneurial spirit and ability to develop new ways to drive sales and value to clients.
- Research SOCi's company culture and values, and be prepared to explain how you align with these and can contribute to the team's success.
- Practice your sales pitch and be prepared to deliver a compelling presentation to the interviewer.
- Don't be afraid to ask questions about the role and the company, including the sales process and the typical career path for account executives.
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