Account Lead - Retail Paid Search

About the Role

As part of the DEPT team, you will be working closely with cross-functional teams, including creative and media buying, to ensure that all aspects of the campaign are aligned and working towards the same goals. Your expertise in retail paid search will be invaluable in helping clients navigate the complexities of the digital landscape and achieve their marketing objectives.

The success of our clients is at the heart of everything we do, and as an Account Lead, you will be central to delivering exceptional results and fostering long-term relationships. Your role will involve not only managing campaigns but also identifying opportunities for growth and presenting strategic recommendations to clients.

What You Will Do

• Develop and execute comprehensive paid search strategies for retail clients, ensuring alignment with their overall marketing objectives.
• Manage and optimize campaigns across Google Ads and other relevant platforms to achieve maximum ROI.
• Conduct thorough keyword research and analysis to inform campaign targeting and ad copy development.
• Collaborate with the creative team to develop compelling ad copy and landing pages that drive conversions.
• Analyze campaign performance data to identify areas of improvement and opportunities for growth.
• Present campaign results and strategic recommendations to clients, both verbally and in written reports.
• Stay up-to-date with the latest trends and advancements in paid search, applying this knowledge to continuously improve campaign performance.
• Lead and participate in brainstorming sessions to develop innovative campaign ideas that meet client objectives.
• Manage campaign budgets, ensuring efficient spend and maximizing return on investment.

What We Are Looking For

• Proven experience in managing paid search campaigns, with a focus on retail clients.
• Strong understanding of Google Ads and other paid search platforms.
• Excellent analytical and problem-solving skills, with the ability to interpret campaign data and make informed decisions.
• Effective communication and presentation skills, with experience in presenting to clients.
• Ability to work in a fast-paced environment, managing multiple campaigns and deadlines.
• Strong organizational and time management skills, with attention to detail.
• Experience with campaign management tools and technologies.
• Certification in Google Ads or similar platforms is highly desirable.
• A degree in Marketing, Communications, or a related field.

Nice to Have

• Experience with other digital marketing channels, such as social media advertising or email marketing.
• Knowledge of SEO principles and how they interact with paid search campaigns.
• Familiarity with landing page optimization and conversion rate optimization (CRO) principles.
• Experience with A/B testing and multivariate testing methodologies.

Benefits and Perks

• Competitive salary package, reflecting your experience and qualifications.
• Comprehensive health insurance, including medical, dental, and vision coverage.
• Generous paid time off (PTO) policy, allowing you to recharge and pursue your interests.
• Flexible remote work arrangements, providing the freedom to work from anywhere.
• Professional development opportunities, including training and certification programs.
• Access to the latest digital tools and technologies, ensuring you stay at the forefront of the industry.
• Collaborative and dynamic work environment, with a team of experienced professionals.
• Opportunity to work with a diverse range of clients, from emerging brands to global leaders.

• Enhance your Google Ads skills: Familiarize yourself with the latest features and best practices in Google Ads to stand out as a candidate.
• Build a strong portfolio: Showcase your experience and success in managing paid search campaigns, highlighting your ability to drive results and grow client accounts.
• Develop your analytical skills: Practice analyzing campaign data and drawing actionable insights to demonstrate your value as a strategic thinker.
• Stay updated on industry trends: Follow the latest developments in paid search and retail marketing to bring innovative ideas to the table.
• Prepare to present your approach: Be ready to discuss your strategic approach to managing paid search campaigns and how you would apply this to a retail client's objectives.
• Highlight your communication skills: Emphasize your ability to effectively communicate complex campaign data and strategies to both internal teams and clients.
• Be ready to discuss campaign optimization: Prepare examples of how you have optimized campaigns in the past to improve performance and ROI.