Account Manager - Agency & Reseller Services
WFA Digital Insight
The demand for digital marketing specialists grew 25% in 2025, with a significant focus on programmatic and paid media. As a result, companies like USA TODAY Co. are seeking skilled account managers to drive client success. With the rise of remote work, this role offers a unique opportunity to work with a renowned company while leveraging the latest marketing technologies. Candidates should be well-versed in Google Ads, Google Analytics, and Excel, with a strong understanding of the ever-evolving digital landscape. Before applying, it's essential to research the company's approach to digital marketing and be prepared to showcase your expertise in data analysis and campaign planning.
Job Description
About the Role
The Account Manager role at USA TODAY Co. is a key position that requires building, maintaining, and growing relationships with clients across multiple platforms. As a primary point of contact, you will be responsible for ensuring clients achieve and exceed their marketing goals through strategic campaign planning and data analysis. This role is ideal for individuals with a strong background in digital marketing, excellent communication skills, and the ability to work in a fast-paced environment.In this dynamic role, you will work closely with the sales team to own the client relationship, demonstrating transparency and delivering results against joint business objectives. You will also collaborate with post-sales optimizers to identify opportunities and effectively deliver solutions that maximize a client's ROI.
The successful candidate will have a deep understanding of existing and emerging business marketing solutions, as well as the ability to navigate the ever-evolving landscape of digital and traditional marketing concepts.
What You Will Do
- Manage client relationships across multiple platforms, including search, display, social ads, and O&O digital/print media
- Develop and implement strategic campaign plans to achieve client marketing goals
- Analyze data and provide insights to clients on campaign performance
- Collaborate with sales teams to identify new business opportunities and grow existing relationships
- Work closely with post-sales optimizers to deliver solutions that maximize client ROI
- Create and deliver performance reviews to clients on a regular basis
- Articulate media programs and devise appropriate strategies and campaign implementation plans
- Advise clients on the best ways to leverage ongoing and impending marketing strategies
- Ensure a consistent marketing message across all channels
- Review day-to-day campaign performance and facilitate client advertising performance discussions
- Identify proactively creative new advertising techniques to further clients' digital marketing needs
What We Are Looking For
- 3+ years of experience in account management or a related field
- Strong expertise in Google Ads, Google Analytics, and Excel
- Experience with programmatic and Adjust
- Excellent communication and interpersonal skills
- Ability to work in a fast-paced environment and prioritize multiple tasks
- Strong analytical and problem-solving skills
- Experience with customer relationship management and online search and display advertising techniques
- Knowledge of LocaliQ proprietary technologies
Nice to Have
- Experience with GA4 and other emerging marketing technologies
- Certification in Google Ads or Google Analytics
- Experience with marketing automation platforms
- Knowledge of retail/service media, sales, and operations
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a renowned company in the digital marketing space
- Flexible and remote work arrangements
- Access to cutting-edge marketing technologies and tools
- Ongoing training and professional development opportunities
- Collaborative and dynamic work environment
- Recognition and reward for outstanding performance
How to Stand Out
- Make sure to highlight your experience with Google Ads, Google Analytics, and Excel in your application
- Showcase your ability to analyze data and provide insights to clients on campaign performance
- Be prepared to discuss your experience with programmatic and Adjust, as well as your knowledge of emerging marketing technologies
- Emphasize your excellent communication and interpersonal skills, as well as your ability to work in a fast-paced environment
- Research the company's approach to digital marketing and be prepared to discuss how you can contribute to their success
- Use specific examples to demonstrate your ability to develop and implement strategic campaign plans
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