Account Strategist, Commerce (Remote US)

DirectiveDirective·Remote(Remote - United States)
Other
Amazon DSPPerformance Max

WFA Digital Insight

As the demand for e-commerce specialists continues to grow, with over 20% of businesses shifting their marketing budget to digital, the need for skilled account strategists who can navigate complex marketplace dynamics has never been more pressing. Directive, a leading B2B marketing agency, is seeking an Account Strategist to lead the charge in their Commerce division. With a focus on Amazon DSP and Performance Max, this role requires a unique blend of technical expertise and business acumen. Candidates should be prepared to demonstrate their ability to drive revenue growth and improve client satisfaction in a fast-paced remote work environment.

Job Description

About the Role

The Account Strategist, Commerce is a key position at Directive, responsible for driving the strategy and performance of the company's Commerce division. This role involves leading multiple client engagements, directing Specialist execution, and contributing to the development of the company's methodology. As a senior point of contact for assigned accounts, the Account Strategist will work closely with clients to understand their business goals and develop tailored strategies to achieve them.

The Account Strategist will be responsible for owning the strategy and performance of Directive Commerce's two highest-impact practice areas: Shopping and Marketplace. This includes diagnosing channel architecture, leading strategy calls, and translating channel performance into P&L impact for client executives. The ideal candidate will have a deep understanding of B2B commerce and the ability to navigate complex marketplace dynamics.

The Account Strategist will be part of a fast-paced and dynamic team, working closely with colleagues across different divisions to drive revenue growth and improve client satisfaction. The company operates through three divisions: Performance, Communications, and Commerce, each built to share intelligence and align on revenue. The Account Strategist will play a critical role in contributing to the evolution of the company's Commerce Architecture and ChannelOS goals.

What You Will Do

  • Lead Shopping and Marketplace strategy for mid-market and enterprise B2B manufacturers and distributors
  • Diagnose channel architecture before recommending tactics: 1P vs. 3P Amazon status, distributor conflict, feed health, Google & Microsoft best practices
  • Lead Strategy Calls, Proposal Calls, and Quarterly Business Reviews
  • Translate channel performance into P&L impact for client executives (CFO, VP Ecommerce, VP Sales)
  • Direct feed strategy in Feedonomics or GoDataFeed (or equivalent): taxonomy, GTIN/MPN enrichment, attribute mapping, parent/child architecture, custom label usage
  • Build Shopping and Performance Max campaigns scoped to B2B buyer behavior, not consumer search patterns
  • Enforce cross-channel exclusion logic to protect distributor relationships and prevent cannibalization
  • Advise on 1P (Vendor Central) vs. 3P (Seller Central) strategy and lead migrations when warranted
  • Direct Sponsored Products, Sponsored Brands, and Sponsored Display campaigns built around B2B keyword behavior, not DTC conversion logic
  • Manage Buy Box health, MAP enforcement, and pricing erosion in real time

What We Are Looking For

  • 3+ years of experience in e-commerce, digital marketing, or a related field
  • Proven track record of driving revenue growth and improving client satisfaction
  • Strong understanding of B2B commerce and marketplace dynamics
  • Experience with Amazon DSP and Performance Max
  • Strong analytical and problem-solving skills
  • Excellent communication and interpersonal skills
  • Ability to work in a fast-paced remote work environment
  • Strong understanding of feed strategy and management
  • Experience with Feedonomics or GoDataFeed (or equivalent)

Nice to Have

  • Experience with Google Ads and Microsoft Ads
  • Knowledge of B2B marketing and sales principles
  • Familiarity with Salesforce or other CRM systems

Benefits and Perks

  • Competitive salary and benefits package
  • Opportunity to work with a leading B2B marketing agency
  • Collaborative and dynamic work environment
  • Professional development and growth opportunities
  • Flexible remote work arrangements
  • Access to cutting-edge tools and technologies
  • Recognition and reward for outstanding performance

How to Stand Out

  • Be prepared to demonstrate your understanding of B2B commerce and marketplace dynamics, including Amazon DSP and Performance Max.
  • Showcase your ability to drive revenue growth and improve client satisfaction through data-driven decision making.
  • Highlight your experience with feed strategy and management, including Feedonomics or GoDataFeed (or equivalent).
  • Emphasize your strong analytical and problem-solving skills, as well as your excellent communication and interpersonal skills.
  • Be ready to discuss your experience working in a fast-paced remote work environment and your ability to adapt to changing circumstances.
  • Consider creating a portfolio that showcases your past work and achievements in e-commerce and digital marketing.

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