Account Strategist, Paid Media (Remote Canada)

About the Role

Your role will involve working closely with internal stakeholders, including the Associate Director, to ensure that client goals are being met and that campaigns are optimized for maximum ROI. You will also be responsible for building and maintaining strong relationships with clients, identifying new business opportunities, and driving referrals through your professional network.

Directive Consulting is a performance marketing agency that specializes in customer generation for SaaS and tech companies. Our unique approach focuses on delivering high-quality leads and customers, rather than just clicks and conversions. As an Account Strategist, you will be part of a team that is passionate about driving results and pushing the boundaries of what is possible in digital marketing.

What You Will Do

• Oversee and lead a collection of paid media accounts for top-tier SaaS and tech clients
• Serve as the direct point of contact for clients, providing day-to-day support and strategic guidance
• Develop and execute paid media campaigns across multiple channels, including Google Ads, Meta Ads, and LinkedIn Ads
• Conduct keyword research, ad copywriting, and audience targeting to maximize campaign ROI
• Analyze campaign performance data using tools like Google Analytics, GA4, and Excel to make data-driven decisions
• Build and maintain strong relationships with clients, identifying new business opportunities and driving referrals
• Collaborate with internal stakeholders to ensure that client goals are being met and that campaigns are optimized for maximum ROI
• Stay up-to-date with the latest trends and developments in paid media, applying this knowledge to continuously improve campaign performance
• Work directly with the Associate Director to ensure that internal and client goals are being achieved

What We Are Looking For

• 3+ years of experience working in a performance or digital marketing agency
• Experience working with B2B SaaS and tech clients in an agency setting
• Deep expertise in paid search and social advertising campaigns, including Google Ads, Meta Ads, and LinkedIn Ads
• Proficiency in using advertising platforms and tools, such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager
• Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, and Excel
• Proven success in driving results and measuring success via OCT
• Ability to organize, prioritize, and manage multiple projects simultaneously
• Strong communication and interpersonal skills, with the ability to build strong relationships with clients and internal stakeholders

Nice to Have

• Experience with programmatic campaigns and ad exchanges
• Knowledge of Google Analytics and GA4, including data analysis and interpretation
• Familiarity with CRM systems and lead routing
• Certification in Google Ads or other relevant advertising platforms
• Experience working with mid-market or enterprise clients

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with top-tier SaaS and tech clients
• Collaborative and dynamic work environment
• Professional development opportunities, including training and certification programs
• Flexible working hours and remote work options
• Access to the latest tools and technologies in digital marketing
• Recognition and reward for outstanding performance and contributions
• Comprehensive health and wellness programs, including medical, dental, and vision insurance
• 100% employer-paid plan for you and your family
• Disability and life insurance coverage
• Generous paid time off and holiday allowance

• Tip: Make sure you have a strong understanding of paid search and social advertising principles, including keyword research, ad copywriting, and campaign optimization.
• Tip: Be prepared to provide specific examples of your experience working with Google Ads, Meta Ads, and LinkedIn Ads, including campaign results and ROI.
• Tip: Highlight your ability to analyze campaign performance data and make data-driven decisions to optimize campaign performance.
• Tip: Showcase your expertise in using advertising platforms and tools, such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager.
• Tip: Demonstrate your ability to build strong relationships with clients and internal stakeholders, and to communicate complex campaign results and strategies in a clear and concise manner.
• Tip: Be prepared to discuss your experience working with CRM systems and lead routing, and how you have used this experience to drive campaign success.
• Tip: Consider obtaining certification in Google Ads or other relevant advertising platforms to demonstrate your expertise and commitment to ongoing learning and professional development.