Account Strategist, Paid Media (Remote UK) - Future Opening

DirectiveDirective·Remote(Remote - United Kingdom)
Marketing
Google AdsMeta AdsLinkedIn AdsGoogle AnalyticsGA4ProgrammaticExcel

WFA Digital Insight

As demand for paid media specialists continues to grow, Directive's forward-thinking approach to customer generation sets them apart. With a focus on SQLs and customers, this role requires a unique blend of analytical and creative skills. Candidates should be well-versed in Google Analytics and programmatic advertising to succeed in this fast-paced environment.

Job Description

About the Role

Directive Consulting is seeking an Account Strategist to join their Paid Media team. As a key player in the team, you will oversee and lead a collection of Paid Media accounts, serving as direct support to client contacts and driving referrals via client relationships and professional networks.

Responsibilities

  • Oversee and lead a collection of Paid Media accounts
  • Serve as direct support to client contacts
  • Communicate with vendors or operational partners to ensure alignment on tasks and work quality
  • Build strategies for clients each quarter
  • Create, maintain, and optimize budgets for paid media campaigns

Requirements

  • 3+ years experience working in a performance marketing agency
  • Proficiency in Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, and GA4
  • Experience with programmatic advertising and Excel

How to Stand Out

  • Familiarize yourself with Directive's customer generation methodology to understand their unique approach to paid media.
  • Showcase your ability to tell compelling stories through data analysis and campaign optimization.
  • Highlight your experience with programmatic advertising and budget management in your application.
  • Be prepared to discuss your approach to building custom strategies for enterprise SaaS businesses.
  • Emphasize your ability to drive referrals and build strong client relationships.

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