Account Strategist, Paid Media (Remote US)

About the Role

Day-to-day responsibilities will include serving as the direct point of contact for client inquiries, managing weekly communications with vendors and operational partners, and driving referrals through client relationships and professional networks. The role also involves building customized strategies for clients on a quarterly basis, ensuring lead routing accuracy within CRM systems, and leveraging the value of programmatic campaigns.

As part of the Paid Media team, this role reports to the Associate Director and plays a crucial part in achieving internal and client goals. The successful candidate will have the opportunity to work closely with the Associate Director to ensure the alignment of objectives and the consistent delivery of high-quality results.

What You Will Do

• Oversee a portfolio of paid media accounts for enterprise clients, ensuring timely and effective campaign execution.
• Develop and maintain strong relationships with client contacts, providing strategic guidance and support to drive campaign success.
• Conduct weekly communications with vendors and operational partners to ensure alignment on tasks, work quality, and potential improvements.
• Drive referrals through existing client relationships and professional networks, expanding Directive's presence in the market.
• Build and execute customized paid media strategies for clients on a quarterly basis, tailoring approaches to meet specific business objectives.
• Manage and optimize budgets for paid media campaigns across multiple channels, including Google Ads, Meta Ads, and LinkedIn Ads.
• Ensure the accurate routing of leads within CRM systems, facilitating efficient follow-up and conversion processes.
• Leverage the potential of programmatic campaigns to enhance reach and engagement.
• Collaborate with the Associate Director to ensure the achievement of internal and client objectives, contributing to the overall success of the Paid Media team.
• Execute and optimize PPC advertising campaigns, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI.
• Analyze campaign performance data using tools like Google Analytics, GA4, and Excel to inform data-driven decisions and optimize campaign performance.

What We Are Looking For

• At least 3 years of experience working at a performance or digital marketing agency, with a focus on B2B SaaS/tech clients.
• Deep expertise in paid search and paid social advertising campaigns, including proficiency in Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager.
• Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance data and make data-driven decisions to optimize campaign performance.
• Experience with tools such as Google Analytics, GA4, and Excel for campaign analysis and optimization.
• Proven success in driving results and measuring campaign effectiveness through metrics like OCT.
• Ability to work in a fast-paced environment, prioritizing multiple projects and managing time efficiently.
• Strong communication and interpersonal skills, with the ability to articulate strategy and tell stories with data.
• Competitive and curious mindset, with a passion for staying updated on the latest industry trends and best practices.

Nice to Have

• Experience with programmatic advertising and its applications in B2B SaaS/tech marketing.
• Familiarity with CRM systems and lead routing processes, enhancing the ability to integrate paid media strategies with sales funnel objectives.
• Certification in Google Ads, Facebook Ads, or LinkedIn Ads, demonstrating expertise and commitment to ongoing learning.

Benefits and Perks

• Competitive salary and benefits package, reflecting Directive's commitment to attracting and retaining top talent.
• Opportunity to work with a dynamic and growing company, offering a collaborative and supportive work environment.
• Flexible remote work arrangements, allowing for a better work-life balance and the freedom to work from anywhere.
• Professional development opportunities, including training, workshops, and conferences to stay updated on the latest industry trends.
• Access to cutting-edge tools and technologies, enabling the delivery of innovative and effective paid media campaigns.
• Recognition and reward for outstanding performance, acknowledging the contributions of team members to the company's success.

• Ensure your portfolio showcases specific examples of successful paid media campaigns, highlighting your ability to drive results through data-driven decisions.
• Develop a strong understanding of the B2B SaaS/tech sector, including the unique marketing challenges and opportunities presented by this niche.
• Be prepared to discuss your experience with PPC principles, including keyword research, ad copywriting, and campaign optimization, and how you apply these skills in real-world scenarios.
• Familiarize yourself with Directive's approach to Customer Generation and how it differs from traditional marketing methodologies, demonstrating your willingness to learn and adapt.
• Practice articulating complex campaign strategies and results in a clear, concise manner, as this will be a critical aspect of your role in communicating with clients and stakeholders.
• Consider obtaining or highlighting any relevant certifications in Google Ads, Facebook Ads, or LinkedIn Ads to demonstrate your expertise and commitment to ongoing learning.
• Prepare to discuss your experience with programmatic advertising and how you see it fitting into the broader paid media strategy, showcasing your ability to think strategically and innovatively.