Ad Monetization Manager
WFA Digital Insight
The demand for skilled ad monetization specialists is on the rise, with a 25% growth in job openings in the past year. Leadtech, a fast-growing mobile and web apps company, is at the forefront of this trend. With a diversified portfolio of non-gaming apps, the company is looking for an Ad Monetization Manager to optimize ad revenue and drive business growth. To succeed in this role, candidates need to have a strong understanding of programmatic advertising, ad mediation, and data analysis. With the right skills and experience, this role can be a lucrative career opportunity in the remote job market.
Job Description
About the Role
The Ad Monetization Manager role at Leadtech is a critical position that requires a deep understanding of programmatic advertising, ad mediation, and data analysis. As a key member of the team, you will be responsible for designing, implementing, and optimizing ad monetization strategies across multiple apps and platforms. Your primary goal will be to maximize ad revenue while ensuring a positive user experience.The role involves working closely with the Product, UA, and Data teams to identify opportunities for growth and optimization. You will need to have a strong analytical mindset and be able to interpret complex data to inform your decisions. The ideal candidate will have experience in mobile app advertising monetization, with a focus on non-gaming apps.
Leadtech is a fast-growing company with a diversified portfolio of apps, and this role offers the opportunity to work on multiple projects and platforms. The company values innovation, creativity, and data-driven decision-making, and is looking for a candidate who shares these values.
What You Will Do
- Design, implement, and optimize waterfalls on mediation platforms such as AppLovin MAX, IronSource/Unity LevelPlay, and AdMob/Google Ad Manager
- Configure and manage dynamic floor prices and real-time bidding (in-app bidding) to maximize eCPM
- Evaluate and onboard new ad networks and programmatic demand
- Monitor key KPIs such as eCPM, fill rate, ARPDAU, ad revenue per session, and impression share
- Run cohort analyses and A/B tests on ad formats, frequencies, and integrations
- Identify data-driven improvement opportunities using BI tools such as Looker, BigQuery, and Amplitude
- Define the ad format strategy per app, including interstitials, rewarded, banners, native, and MREC
- Collaborate with the Product team to properly integrate ad placements into the user flow
- Manage relationships with ad networks, including Meta Audience Network, AppLovin, IronSource, Mintegral, Vungle, and InMobi
- Negotiate guaranteed deals and header bidding arrangements with strategic partners
- Stay up to date on programmatic market trends and policy changes, including ATT and privacy regulations
What We Are Looking For
- 3+ years of experience in mobile app advertising monetization
- Demonstrable experience in the gaming industry, with knowledge of waterfalls in F2P games, rewarded ad management, and mixed monetization logic (IAP + Ads)
- Experience in non-gaming apps, including lifestyle, health, utilities, and tools
- Degree in Marketing, Engineering, Statistics, Economics, or a related field
- Proficiency in at least one mediation platform, such as AppLovin MAX, IronSource LevelPlay, or AdMob
- Familiarity with monetization SDKs and their integration (iOS/Android)
- Advanced data analysis skills, including SQL, BigQuery, or Looker
- Knowledge of ATT (App Tracking Transparency), SKAdNetwork, and their impact on fill rate and targeting
- Understanding of the programmatic ecosystem, including DSPs, SSPs, PMPs, and Open Auction
Nice to Have
- Experience with MMPs (AppsFlyer, Adjust) and ad revenue attribution
- Knowledge of RevenueCat and hybrid monetization logic (subscriptions + ads)
- Experience in high-volume freemium apps (>1M DAU)
- Familiarity with GDPR, TCF 2.x, and consent management platforms (CMP)
- Experience at a portfolio company managing multiple apps or a mid-to-large-sized publisher
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work on a diverse portfolio of apps and platforms
- Collaborative and dynamic work environment
- Professional development and training opportunities
- Flexible working hours and remote work options
- Access to the latest tools and technologies
- A chance to work with a fast-growing and innovative company
- Recognition and reward for outstanding performance
- Comprehensive health insurance and wellness programs
- Generous paid time off and holidays
How to Stand Out
- tip: Make sure to highlight your experience with ad mediation platforms and programmatic advertising in your resume and cover letter.
- tip: Be prepared to talk about your data analysis skills and experience with BI tools such as Looker, BigQuery, and Amplitude.
- tip: Show a deep understanding of the programmatic ecosystem, including DSPs, SSPs, PMPs, and Open Auction.
- tip: Emphasize your ability to work collaboratively with cross-functional teams, including Product, UA, and Data.
- tip: Be ready to discuss your experience with ad format strategy and advertising UX, including interstitials, rewarded, banners, native, and MREC.
- tip: Research the company and its portfolio of apps, and be prepared to talk about how you can contribute to the company's growth and success.
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