Ads Quality Rater - Malay (Malaysia)

Welo GlobalWelo Global·Remote(Malaysia)
Other

WFA Digital Insight

The demand for skilled professionals in digital marketing and paid media has seen a significant surge, with an estimated 25% growth in job openings over the past year. As companies focus on enhancing user experience, roles like Ads Quality Rater are becoming crucial. Welo Global stands out for its innovative approach to localization and data transformation. With the flexibility of remote work and the need for digital skills on the rise, candidates should be prepared to demonstrate their ability to work independently and understand consumer behavior online. Before applying, it's essential to consider the importance of cultural sensitivity and the ability to work with AI-driven systems.

Job Description

About the Role

The Ads Quality Rater position at Welo Global is a unique opportunity for individuals who are passionate about the digital landscape and understand the nuances of online advertising. As part of a team that shapes how ads are delivered to end-users, you will play a critical role in enhancing user experience. Your day-to-day tasks will involve reviewing internet advertisements in both English and Malay, evaluating their relevance and quality based on user keywords, and providing feedback that helps refine AI algorithms.

This role matters because it directly influences the quality of online content users are exposed to. By ensuring that ads are relevant, useful, and respectful of user intent, you contribute to a better internet experience. The team you will be working with is dedicated to making a positive impact on digital marketing, and your input will be valued.

The company is looking for individuals who can work independently, with a strong understanding of digital culture and consumer behavior. While the role is remote, it requires discipline, self-motivation, and the ability to manage your time effectively.

What You Will Do

  • Review and evaluate the quality of online advertisements based on specific guidelines and user keywords.
  • Provide detailed feedback on the relevance, accuracy, and overall quality of ads.
  • Work closely with an automated system to input your evaluations, helping to improve the AI's suggestion capabilities.
  • Utilize your knowledge of digital trends and consumer behavior to make informed decisions about ad quality.
  • Participate in training sessions to stay updated on guidelines, best practices, and any changes in evaluation criteria.
  • Collaborate with the wider team to share insights and contribute to the continuous improvement of the ads rating program.
  • Stay up-to-date with the latest developments in digital marketing, particularly in areas related to ad technology and consumer trends.
  • Manage your workload to meet the expected hourly commitment, ensuring flexibility and reliability.

What We Are Looking For

  • Fluency in Malay, with a strong understanding of English (both written and spoken).
  • Familiarity with modern popular culture and an understanding of what users are looking for based on keyword searches.
  • Experience with online research and the ability to navigate various digital platforms with ease.
  • Reliable computer system and high-speed internet connection to ensure consistent workflow.
  • Ability to work independently in a remote setting, with minimal supervision.
  • Strong analytical skills, with the ability to evaluate complex information and make informed decisions.
  • Basic knowledge of digital marketing principles, including how search engines work and the role of advertisements online.

Nice to Have

  • Prior experience in digital marketing, content evaluation, or a related field.
  • Familiarity with AI-driven systems and an interest in machine learning.
  • Certification in digital marketing or a related field.
  • Experience working in a global team environment, with an understanding of cultural sensitivities.

Benefits and Perks

  • Flexible working hours, with a minimum commitment of 5 hours per week and the option to work up to 20 hours.
  • Opportunity to work remotely from Malaysia, with the autonomy to manage your schedule.
  • Compensation based on tasks completed, with an approximate hourly rate of $7.
  • The chance to be part of a leading company in localization and data transformation.
  • Professional development opportunities, including training sessions to enhance your skills in digital evaluation and AI technology.
  • Contribution to shaping the online ad experience for users worldwide, making a tangible impact on digital marketing.

How to Stand Out

  • Understand the importance of cultural sensitivity: When evaluating ads, consider the cultural context and potential impact on different audiences.
  • Stay updated on digital trends: Continuously educate yourself on the latest developments in digital marketing, ad technology, and consumer behavior to enhance your evaluation skills.
  • Develop a keen eye for detail: Practice analyzing complex information and making informed decisions based on specific guidelines.
  • Familiarize yourself with AI systems: Understanding how AI-driven systems work and how your input influences their suggestions can make you a more effective Ads Quality Rater.
  • Prepare for flexibility: Be ready to adapt to changes in workload, guidelines, or system updates, demonstrating your ability to be flexible and proactive in a remote work environment.
  • Highlight relevant skills: When applying, emphasize any experience you have with digital marketing, online research, or working with AI technology to stand out as a candidate.
  • Consider building a portfolio: While not required, having examples of your analytical work or experience with digital platforms can demonstrate your capabilities to potential employers.

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