Advertising Paid Search Strategist - Ecommerce

Rithum·Remote(United States)
Marketing

WFA Digital Insight

The shift towards online shopping has driven demand for specialists in paid search and ecommerce advertising, with a notable 27% increase in job postings since 2024. As companies like Rithum expand their digital footprint, the need for skilled professionals who can navigate the complexities of paid media and ecommerce has grown significantly. With the ability to work remotely, candidates can now tap into a global job market, requiring a unique blend of technical, analytical, and creative skills. Before applying, it's crucial for candidates to understand the evolving landscape of digital marketing and how their skills align with the company's vision and goals.

Job Description

About the Role

The Advertising Paid Search Strategist role at Rithum represents a unique opportunity to leverage digital skills in a rapidly evolving ecommerce landscape. As a key member of the marketing team, this position entails developing and executing paid search campaigns that drive conversions and boost brand visibility. The role's importance cannot be overstated, given the critical role paid media plays in capturing market share in the competitive ecommerce sector. The ideal candidate will have a deep understanding of Google Ads, campaign optimization strategies, and the ability to work collaboratively in a remote environment.

The day-to-day responsibilities of this role are centered around analyzing market trends, competitor activity, and customer behavior to inform campaign strategies. This involves staying updated on the latest developments in paid search, from algorithm updates to emerging trends in consumer behavior. Given the fast-paced nature of the digital marketing industry, flexibility, adaptability, and a continuous learning mindset are essential.

The Paid Search Strategist will be part of a dynamic team focused on driving business growth through innovative digital marketing strategies. The team's structure is designed to foster collaboration and innovation, with clear lines of communication and a strong emphasis on data-driven decision making. Reporting to a senior marketing leader, the strategist will have the opportunity to contribute to high-level discussions on marketing strategy and campaign direction.

What You Will Do

  • Develop and manage paid search campaigns across Google Ads and other relevant platforms to achieve ecommerce goals.
  • Conduct thorough keyword research and competitor analysis to inform campaign strategies.
  • Optimize campaign performance through continuous monitoring of metrics such as CPC, conversion rates, and ROI.
  • Analyze campaign data to identify trends, challenges, and opportunities for improvement.
  • Collaborate with the content team to ensure alignment between paid search campaigns and overall brand messaging.
  • Stay abreast of the latest trends and updates in paid search marketing, applying this knowledge to continuously improve campaign performance.
  • Work closely with the analytics team to develop and track key performance indicators (KPIs) for paid search campaigns.
  • Manage and allocate budget across different campaigns to maximize return on investment (ROI).
  • Participate in brainstorming sessions to contribute ideas for new campaign initiatives.

What We Are Looking For

  • A minimum of 3 years of experience in paid search marketing, with specific experience in managing ecommerce campaigns.
  • Proven track record of success in improving campaign performance through strategic optimization techniques.
  • In-depth knowledge of Google Ads, including campaign setup, targeting options, and bidding strategies.
  • Strong analytical skills, with the ability to interpret campaign data and make data-driven decisions.
  • Experience with campaign management tools and platforms beyond Google Ads.
  • Excellent communication and project management skills, with the ability to work effectively in a remote team environment.
  • A bachelor's degree in Marketing, Business, or a related field.

Nice to Have

  • Experience with landing page optimization and A/B testing.
  • Knowledge of SEO principles and how they intersect with paid search strategies.
  • Certification in Google Ads, particularly in Search, Display, or Shopping.

Benefits and Perks

  • Competitive salary package tailored to the candidate's experience and qualifications.
  • Comprehensive health insurance package, including dental and vision coverage.
  • Generous PTO policy to support work-life balance.
  • Flexible remote work arrangement with stipend for home office setup.
  • Access to professional development opportunities, including workshops and conferences.
  • Participation in an employee stock purchase plan to align employee interests with company performance.
  • Regular team-building activities and social events to foster connection among remote team members.

How to Stand Out

  • Ensure your resume and cover letter highlight specific experience with paid search campaigns, especially those targeting ecommerce audiences.
  • Develop a portfolio that showcases your ability to analyze campaign data, identify opportunities for improvement, and implement effective optimization strategies.
  • Be prepared to discuss your understanding of the latest trends in paid search, including updates to Google Ads and emerging best practices in campaign management.
  • Practice walking through examples of your past work, focusing on challenges overcome, strategies employed, and results achieved.
  • Consider obtaining or highlighting any relevant certifications, such as Google Ads certifications, to demonstrate expertise and commitment to the field.
  • Prepare thoughtful questions about the company's marketing strategy, team dynamics, and how the Paid Search Strategist role contributes to overall business goals.

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