Advertising Paid Search Strategist - Ecommerce

Rithum LinkedIn Board·Remote(Seattle, Washington, United States)
Marketing

WFA Digital Insight

The demand for paid media specialists has seen significant growth, with a notable 25% increase in 2025 alone. As ecommerce continues to expand, the need for skilled paid search strategists who can navigate the complexities of digital marketing is at an all-time high. Rithum LinkedIn Board stands out in this space by offering a remote work environment that fosters innovation and creativity. Candidates seeking a challenging role that leverages their digital skills should be prepared to showcase their expertise in campaign optimization, budget management, and team collaboration. Before applying, it's crucial to understand the evolving landscape of paid search and how it integrates with broader digital marketing strategies.

Job Description

About the Role

The Advertising Paid Search Strategist position at Rithum LinkedIn Board is a pivotal role in the company's ecommerce division. As a specialist in paid search, you will be responsible for developing, implementing, and optimizing paid media campaigns that drive conversions and revenue growth. This role matters because it directly impacts the company's ability to reach new customers and maintain its competitive edge in the ecommerce market. You will be part of a dynamic team that values collaboration, creativity, and data-driven decision-making.

Day-to-day, you will work closely with the digital marketing team to align paid search strategies with overall marketing objectives. Your expertise in Google Ads, Meta, and other paid media platforms will be essential in optimizing campaign performance and ensuring the best possible return on investment. The role involves regular reporting and analysis to inform future campaign decisions, making data analysis and interpretation key skills for success.

What You Will Do

  • Develop and execute comprehensive paid search strategies across Google Ads and Meta, ensuring alignment with ecommerce goals.
  • Conduct thorough keyword research and competitor analysis to inform campaign targeting and budget allocation.
  • Design, launch, and manage paid search campaigns, including ad copywriting, bid management, and landing page optimization.
  • Analyze campaign performance using key metrics such as CPC, CTR, conversion rate, and ROI, making data-driven decisions to optimize campaigns.
  • Collaborate with the digital marketing team to integrate paid search with other marketing channels, such as SEO, social media, and email marketing.
  • Manage and optimize campaign budgets to ensure maximum efficiency and ROI.
  • Stay up-to-date with the latest trends and best practices in paid search, applying this knowledge to continuously improve campaign performance.
  • Work closely with the analytics team to set up and track campaign metrics, using insights to refine future campaign strategies.
  • Develop and maintain reports to track campaign success and provide actionable recommendations.

What We Are Looking For

  • 3+ years of experience in paid search marketing, with a focus on ecommerce.
  • Proven track record of successfully managing and optimizing paid search campaigns that drive conversions and revenue growth.
  • Strong understanding of Google Ads and Meta, including campaign setup, targeting options, and bid strategies.
  • Experience with campaign analysis and optimization tools, such as Google Analytics and SEMrush.
  • Excellent analytical and problem-solving skills, with the ability to interpret complex data sets and make informed decisions.
  • Strong communication and collaboration skills, with experience working in a team environment.
  • Bachelor's degree in Marketing, Communications, or a related field.

Nice to Have

  • Experience with ecommerce platforms such as Shopify or Magento.
  • Certification in Google Ads or other paid media platforms.
  • Knowledge of SEO principles and how they integrate with paid search strategies.

Benefits and Perks

  • Competitive salary and benefits package.
  • Opportunity to work remotely and collaborate with a global team.
  • Professional development opportunities, including training and certification programs.
  • Access to the latest tools and technologies in digital marketing.
  • Flexible working hours and a healthy work-life balance.
  • Annual stipend for professional development and conference attendance.

How to Stand Out

  • Ensure your resume and cover letter are optimized for digital marketing keywords, especially those related to paid search and ecommerce.
  • Develop a portfolio that showcases your ability to analyze campaign data and make data-driven decisions to optimize performance.
  • Prepare to discuss your experience with Google Ads and Meta, including specific strategies you've used to improve campaign ROI.
  • Highlight any experience you have with ecommerce platforms and how you've integrated paid search with other marketing channels.
  • Research the company culture and be ready to discuss how your skills and experience align with Rithum LinkedIn Board's goals and values.
  • Consider creating a mock campaign as part of your application to demonstrate your skills in action.

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