Advertising Paid Search Strategist - Ecommerce

About the Role

As a key member of the digital marketing team, the Advertising Paid Search Strategist will work closely with cross-functional teams, including sales, product, and creative, to ensure alignment and maximize campaign impact. This role requires a deep understanding of ecommerce principles, paid search strategies, and the ability to analyze campaign data to inform future decisions. The ideal candidate is someone who is not only skilled in paid media but also passionate about staying ahead of the curve in digital marketing trends.

Given the remote nature of this role, Rithum is looking for a self-motivated individual who is comfortable working independently and managing their time effectively. The company offers a comprehensive onboarding process and regular check-ins to ensure that all team members feel connected and supported, regardless of their location.

What You Will Do

• Develop and execute comprehensive paid search strategies across Google Ads and other platforms to achieve ecommerce goals.
• Conduct thorough keyword research and analyze competitor activity to identify opportunities for campaign optimization.
• Create and manage high-performing ad copy and landing pages that drive conversions.
• Monitor and analyze campaign performance using tools like Google Analytics, making data-driven decisions to optimize campaigns.
• Collaborate with the creative team to design visually appealing ad creatives that align with brand guidelines.
• Stay up-to-date with the latest paid search trends and algorithm updates, applying this knowledge to continuously improve campaign performance.
• Manage and optimize budgets to ensure maximum ROI for paid search campaigns.
• Work closely with the sales team to align paid search campaigns with sales goals and objectives.
• Develop and maintain detailed reports on campaign performance, providing insights and recommendations for future campaign strategies.

What We Are Looking For

• 3+ years of experience in paid search marketing, preferably in an ecommerce environment.
• Proven track record of success in managing and optimizing paid search campaigns that drive conversions.
• Strong understanding of Google Ads and other paid search platforms.
• Experience with Google Analytics and other campaign tracking tools.
• Excellent analytical and problem-solving skills, with the ability to interpret campaign data and make informed decisions.
• Strong communication and collaboration skills, with experience working in cross-functional teams.
• Bachelor's degree in Marketing, Business, or a related field.
• Certification in Google Ads (Search, Display, etc.) is highly desirable.
• Experience with landing page optimization and A/B testing.

Nice to Have

• Experience with paid social media advertising (Facebook, Instagram, etc.).
• Knowledge of SEO principles and how they interact with paid search campaigns.
• Familiarity with Google Tag Manager and other tracking tools.
• Experience working in a remote team environment.
• Certification in other paid media platforms (Microsoft Ads, etc.).

Benefits and Perks

• Competitive salary package.
• Comprehensive health insurance plan.
• Generous PTO policy, including vacation days, sick leave, and holidays.
• Remote work stipend to support your home office setup.
• Professional development opportunities, including training and conference sponsorships.
• Access to the latest digital marketing tools and platforms.
• Flexible working hours to accommodate different time zones and work styles.
• Equity options for long-term commitment and growth.
• Annual performance bonuses based on individual and company performance.

• Tailor your resume and cover letter to highlight your paid search experience and accomplishments, ensuring they align closely with the job requirements.
• Prepare examples of successful campaigns you've managed in the past, including the challenges you faced, the strategies you employed, and the results you achieved.
• Familiarize yourself with Rithum's brand and values to understand how your skills and experience can contribute to the company's mission and goals.
• Be ready to discuss your approach to campaign optimization, including how you stay updated with the latest paid search trends and how you apply this knowledge to improve campaign performance.
• Consider creating a portfolio that showcases your paid search work, including ad copies, landing pages, and campaign performance metrics.
• Prepare thoughtful questions to ask during the interview, such as the team's dynamics, the biggest challenges facing the role, and opportunities for growth and professional development.
• Negotiate your salary based on your research of the market rate for similar positions, and be prepared to discuss your expectations and why they are justified.