Advertising Paid Search Strategist - Ecommerce

About the Role

The role is based in Raleigh, North Carolina, but as a remote-friendly company, you will have the flexibility to work from anywhere. You will be part of a dynamic team that values innovation, creativity, and collaboration. With a strong focus on professional development, you will have access to ongoing training and support to help you stay up-to-date with the latest industry trends and platform updates.

As a paid search strategist, you will be working closely with the marketing team to develop and execute campaigns that drive ecommerce growth. You will be responsible for analyzing campaign performance, identifying areas for improvement, and collaborating with cross-functional teams to ensure seamless execution. Your expertise in paid media will be instrumental in driving business growth and revenue.

What You Will Do

• Develop and execute paid search strategies that meet business objectives and drive revenue growth
• Analyze campaign performance and identify areas for improvement
• Collaborate with cross-functional teams to ensure seamless execution
• Conduct keyword research and develop targeted ad copy
• Manage and optimize bidding strategies to meet campaign goals
• Develop and maintain reports to track campaign performance and ROI
• Stay up-to-date with the latest industry trends and platform updates
• Collaborate with the marketing team to develop and execute campaigns
• Develop and maintain relationships with key stakeholders

What We Are Looking For

• 3+ years of experience in paid media, preferably in ecommerce
• Proven track record of developing and executing successful paid search campaigns
• Strong understanding of digital marketing principles and paid media platforms
• Experience with Google Ads and other paid media platforms
• Strong analytical and problem-solving skills
• Excellent communication and collaboration skills
• Ability to work in a fast-paced environment and meet deadlines
• Strong attention to detail and organizational skills
• Experience with campaign management and optimization tools

Nice to Have

• Experience with Amazon Advertising or other ecommerce platforms
• Certification in Google Ads or other paid media platforms
• Experience with data analysis and visualization tools
• Knowledge of HTML and CSS

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a cutting-edge company in the ecommerce industry
• Flexible remote work arrangements
• Access to ongoing training and professional development
• Collaborative and dynamic work environment
• Recognition and rewards for outstanding performance
• Comprehensive health and wellness benefits
• Generous paid time off and holiday policy
• Remote stipend and equipment allowance

• Tip: Make sure your resume and cover letter are tailored to the specific job requirements and highlight your experience in paid media and ecommerce.
• Tip: Develop a strong portfolio that showcases your paid search campaigns and results, and be prepared to walk the interviewer through your strategy and execution.
• Tip: Stay up-to-date with the latest industry trends and platform updates, and be prepared to discuss how you stay current and continue to learn and grow in your role.
• Tip: Be prepared to discuss your experience with campaign management and optimization tools, and how you use data to inform your paid search strategies.
• Tip: Show enthusiasm and passion for the industry and the company, and be prepared to discuss how you can contribute to the team and drive business growth.
• Tip: Don't be afraid to ask questions during the interview, and be prepared to discuss your salary expectations and requirements.
• Tip: Research the company culture and values, and be prepared to discuss how you can contribute to and thrive in the remote work environment.