Advertising Paid Search Strategist - Ecommerce

About the Role

The Advertising Paid Search Strategist role is a critical component of Rithum LinkedIn Board's ecommerce strategy, focusing on developing and executing paid search campaigns that drive conversions and revenue growth. Day-to-day, the successful candidate will analyze campaign performance, identify areas for improvement, and collaborate with cross-functional teams to ensure alignment with broader business objectives. The role matters because it directly impacts the company's ability to reach and engage with its target audience, influencing the bottom line.

As part of the digital marketing team, the Advertising Paid Search Strategist will work closely with colleagues across different disciplines, including social media, content marketing, and analytics. The team context is dynamic, with an emphasis on experimentation, learning, and continuous improvement. Reporting to a Senior Marketing Manager, the role requires strong communication and project management skills to ensure seamless execution of campaigns.

What You Will Do

• Develop and manage paid search campaigns across Google Ads and other relevant platforms
• Conduct thorough keyword research and analyze campaign performance data to inform optimization strategies
• Collaborate with the content team to ensure ad copy and landing pages are aligned with campaign objectives
• Stay up-to-date with the latest trends and best practices in paid search marketing
• Manage and optimize campaign budgets to achieve ROI goals
• Conduct A/B testing and analyze results to refine campaign targeting and ad creative
• Work with the analytics team to develop and track key performance indicators (KPIs) for paid search campaigns
• Identify and capitalize on new opportunities for campaign expansion and growth
• Present campaign results and recommendations to senior marketing leadership
• Ensure compliance with all applicable laws, regulations, and company policies

What We Are Looking For

• 3+ years of experience in paid search marketing, preferably in an ecommerce environment
• Proven track record of developing and executing successful paid search campaigns
• Strong understanding of Google Ads and other paid search platforms
• Experience with campaign management tools and software
• Excellent analytical and problem-solving skills
• Ability to work collaboratively in a team environment
• Strong communication and project management skills
• Bachelor's degree in Marketing, Business, or a related field
• Certification in Google Ads or equivalent

Nice to Have

• Experience with landing page optimization and conversion rate optimization (CRO)
• Knowledge of SEO principles and how they intersect with paid search
• Familiarity with marketing automation platforms
• Experience working in a remote or distributed team environment

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a leading ecommerce company
• Collaborative and dynamic work environment
• Professional development opportunities, including training and education programs
• Flexible working hours and remote work options
• Access to the latest tools and technologies in digital marketing
• Comprehensive health insurance and wellness programs
• Generous paid time off (PTO) policy
• Annual performance bonuses and equity options

• Develop a strong portfolio: Showcase your experience with paid search campaigns, including strategy development, execution, and results. Highlight any success stories or challenges you've overcome.
• Stay current with industry trends: Regularly update your skills and knowledge in paid search marketing, including the latest features and best practices in Google Ads and other platforms.
• Prepare for common interview questions: Be ready to discuss your approach to campaign optimization, how you measure success, and your experience with team collaboration and communication.
• Highlight your analytical skills: Emphasize your ability to analyze data, identify insights, and apply them to campaign optimization. Provide specific examples from your experience.
• Ask about company culture and remote work: During the interview, inquire about the company's approach to remote work, team dynamics, and opportunities for professional growth and development.
• Be prepared to discuss your experience with ecommerce: Highlight any experience you have working with ecommerce companies, including your understanding of their unique challenges and opportunities in paid search marketing.
• Show enthusiasm and a willingness to learn: Demonstrate your passion for paid search marketing and your eagerness to contribute to and learn from the team at Rithum LinkedIn Board.