Advertising Paid Search Strategist - Ecommerce

About the Role

The role is remotely based, offering the flexibility to work from anywhere, and is ideal for candidates who thrive in a fast-paced digital environment. With the ecommerce industry experiencing rapid growth, the need for skilled paid search strategists has never been more pressing. As a specialist in this field, you will play a critical role in shaping the company's digital marketing strategy and contributing to its continued success.

Reporting to the Senior Marketing Manager, you will be part of a dynamic team that values innovation, creativity, and data-driven decision making. If you have a passion for paid search, a solid understanding of ecommerce trends, and excellent analytical skills, this role could be an excellent fit for your career aspirations.

What You Will Do

• Develop and execute paid search strategies that align with the company's ecommerce goals
• Manage and optimize Google Ads and Meta campaigns to achieve desired ROI and conversions
• Conduct thorough analysis of campaign performance, identifying areas for improvement and opportunities for growth
• Collaborate with the marketing team to integrate paid search with other channels, such as social media and email marketing
• Stay up-to-date with the latest developments in paid search, including algorithm updates and new features
• Work closely with the sales team to understand customer needs and develop targeted advertising campaigns
• Participate in brainstorms and contribute ideas for new marketing initiatives and campaigns
• Monitor and report on campaign performance, providing actionable insights and recommendations
• Manage and allocate budget across multiple campaigns, ensuring efficient use of resources
• Develop and maintain relationships with key stakeholders, including external partners and vendors

What We Are Looking For

• 3+ years of experience in paid search marketing, with a focus on ecommerce
• Proven track record of success in managing and optimizing paid search campaigns
• Strong understanding of Google Ads and Meta platforms, including bidding strategies and ad formats
• Excellent analytical and problem-solving skills, with the ability to interpret complex data sets
• Experience with campaign management tools, such as Google Ads Editor and Meta Ads Manager
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Bachelor's degree in Marketing, Business, or a related field
• Certification in Google Ads or Meta Ads, or equivalent experience
• Experience with ecommerce platforms, such as Shopify or Magento, is a plus

Nice to Have

• Experience with marketing automation tools, such as Marketo or Pardot
• Knowledge of SQL and data analysis, with the ability to write complex queries
• Familiarity with agile project management methodologies, such as Scrum or Kanban
• Experience with A/B testing and experimentation, with a focus on continuous improvement

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a dynamic and growing company in the ecommerce sector
• Flexible remote work arrangements, with the option to work from anywhere
• Professional development opportunities, including training and certification programs
• Access to the latest marketing tools and technologies, including Google Ads and Meta Ads
• Collaborative and supportive team environment, with regular team-building activities
• Generous paid time off and holiday package, with flexible scheduling options
• Health and wellness programs, including mental health support and employee assistance

• Develop a strong portfolio that showcases your paid search experience and successes, including case studies and campaign results.
• Familiarize yourself with the latest developments in paid search, including algorithm updates and new features, to stay ahead of the competition.
• Be prepared to talk about your experience with campaign management tools, such as Google Ads Editor and Meta Ads Manager, and how you have used them to optimize campaigns.
• Emphasize your analytical skills and ability to interpret complex data sets, as well as your experience with data analysis tools, such as Excel or Google Analytics.
• Highlight your ability to work effectively in a remote team environment, including your experience with collaboration tools, such as Slack or Trello, and your ability to communicate effectively with colleagues and stakeholders.
• Be prepared to discuss your experience with ecommerce platforms, such as Shopify or Magento, and how you have used them to drive revenue and growth.