Advertising Paid Search Strategist - Ecommerce

About the Role

The role entails working closely with the team to develop and execute comprehensive paid search strategies that align with the company's overall marketing goals. You will be responsible for conducting market research, analyzing campaign performance, and identifying areas for improvement. Your insights will help inform future campaign decisions, ensuring the company stays ahead of the competition.

You will report to a senior marketing manager and work collaboratively with cross-functional teams, including sales, product, and creative. This role requires excellent communication skills, the ability to work independently, and a passion for staying up-to-date with the latest trends and technologies in paid search.

What You Will Do

• Develop and execute paid search campaigns across Google Ads and Meta to drive ecommerce sales and revenue growth
• Conduct market research and analyze campaign performance to identify areas for improvement
• Collaborate with cross-functional teams to align paid search strategies with overall marketing goals
• Manage and optimize campaign budgets to achieve maximum ROI
• Stay up-to-date with the latest trends and technologies in paid search and apply this knowledge to campaign strategies
• Analyze campaign data to inform future campaign decisions and optimize performance
• Work closely with the sales team to understand customer needs and develop targeted campaigns
• Develop and maintain reports to track campaign performance and provide insights to stakeholders
• Identify and capitalize on new paid search opportunities to drive growth

What We Are Looking For

• 3+ years of experience in paid search marketing, preferably in an ecommerce environment
• Proven track record of developing and executing successful paid search campaigns
• Strong understanding of Google Ads and Meta platforms, including campaign setup, targeting, and optimization
• Experience with campaign management tools such as Google Ads Manager and Meta Ads Manager
• Strong analytical skills, with the ability to analyze campaign data and provide insights
• Excellent communication and collaboration skills, with the ability to work with cross-functional teams
• Strong problem-solving skills, with the ability to think creatively and outside the box
• Bachelor's degree in Marketing, Business, or a related field

Nice to Have

• Experience with other paid search platforms, such as Microsoft Ads or Pinterest Ads
• Knowledge of SQL and experience with data analysis tools such as Google Analytics
• Certification in Google Ads or Meta Ads
• Experience with landing page optimization and A/B testing

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a dynamic and growing company
• Collaborative and supportive work environment
• Professional development opportunities, including training and education programs
• Flexible work arrangements, including remote work options
• Access to the latest tools and technologies in paid search marketing
• Recognition and reward for outstanding performance
• Comprehensive health and wellness program, including mental health support
• Generous PTO and holiday schedule
• Remote stipend to support home office setup and expenses

• Develop a strong understanding of ecommerce and paid search marketing principles to stand out in your application and during interviews.
• Build a portfolio of successful paid search campaigns to demonstrate your expertise and showcase your skills.
• Stay up-to-date with the latest trends and technologies in paid search, including new features and updates to Google Ads and Meta.
• Practice your analytical skills, including data analysis and campaign optimization, to prepare for common interview questions.
• Be prepared to talk about your experience with campaign management tools, including Google Ads Manager and Meta Ads Manager, and how you have used them to drive campaign success.
• Highlight your ability to work independently and collaboratively as a remote worker, and be prepared to discuss your experience with remote work tools and technologies.
• Research the company and the role thoroughly, including the company's mission, values, and culture, to demonstrate your enthusiasm and interest in the position.