AI GTM Specialist

AsanaAsana·Remote(Germany - Remote)
Other
GTMExcel

WFA Digital Insight

As the demand for AI-driven solutions surges, companies like Asana are seeking skilled professionals to propel their growth. With a 25% increase in AI adoption in 2025, the market is ripe for specialists who can merge GTM strategy with technical prowess. Asana stands out for its customer-centric approach, making this role an attractive opportunity for those who can balance strategy with product growth. Before applying, consider how your skills in GTM and Excel can drive revenue and customer outcomes.

Job Description

About the Role

The AI GTM Specialist will be a key player in driving Asana's AI product line growth, working closely with core Account Teams to turn opportunities into closed revenue. This role combines strategic operation with product growth, requiring a deep understanding of GTM strategy and AI product capabilities.

Responsibilities

  • Drive AI product ARR across the region by partnering with core Account Teams on AI deals, owning commercial strategy, pitch co-development, and deal execution.
  • Act as a co-prime commercial partner on AI opportunities, contributing to internal call prep, ROI documentation, and direct customer engagement.

Requirements

  • Strong GTM strategy skills
  • Proficiency in Excel

Nice to Have

  • Experience in driving product growth through strategic partnerships

Benefits

This role offers the flexibility of being fully remote in Germany or based in the Munich office with a hybrid schedule.

How to Stand Out

  • To stand out, ensure your portfolio showcases successful GTM strategies and product growth achievements.
  • Familiarize yourself with Asana's AI product line and practice explaining its value to different customer segments.
  • Highlight your Excel skills, particularly in data analysis and visualization, as these are crucial for driving business cases and ROI documentation.
  • Prepare to discuss your understanding of the current AI market and how you see Asana's products fitting into it.
  • When negotiating salary, research the market range for AI GTM Specialists in Germany to make an informed argument.

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