AI Marketing Researcher

## About the Role The AI Marketing Researcher at Yotpo is a pivotal role that bridges the gap between research, product marketing, and storytelling. As a key member of the team, you will be responsible for establishing Yotpo as a thought leader in the emerging world of AI-driven discovery. This involves working closely with the Product, Customer Success, and customers to turn data and outcomes into market insights, narratives, and proof points that drive pipeline growth.

Yotpo is leading the next era of trust and loyalty in eCommerce through AI-powered Reviews and Loyalty solutions. The company's mission to make brands visible is more crucial than ever, given the rise of Large Language Models (LLMs) in shaping consumer discovery and trust in brands. As an AI Marketing Researcher, you will be at the heart of Yotpo's effort to make brands visible in this new landscape.

The role is hybrid, combining elements of research, product marketing, and storytelling. It requires a unique blend of skills, including the ability to design and execute proprietary research studies, analyze product data to uncover market insights, and create compelling narratives that generate media coverage.

## What You Will Do - Design and execute proprietary research studies on AI search trends, consumer behavior, and AEO impact.

• Analyze Discover product data to uncover market insights and media-worthy stories.
• Create research reports, infographics, and narratives that generate coverage in top-tier media outlets.
• Identify emerging trends in AI search and translate them into content opportunities.
• Build relationships with Discover customers and conduct interviews to extract compelling success stories.
• Write comprehensive case studies showcasing quantifiable business impact.
• Develop multi-format customer content, including case studies, video testimonials, and sales deck snippets.
• Create a library of proof points organized by industry, use case, and business outcome.
• Partner with Customer Success to identify reference customers and advocacy opportunities.
• Write authoritative long-form content on AEO best practices and develop webinar content teaching eCommerce brands how to win in AI search.
• Ensure all content is optimized for both human readers and AI search engines.

## What We Are Looking For - 4+ years of experience in B2B SaaS content marketing, product marketing, market research, or a similar field.

• Research expertise with a track record of designing studies, analyzing data, and creating compelling narratives.
• Customer storytelling skills with a portfolio of exceptional case studies showcasing business impact.
• Outstanding writing skills with the ability to write for technical and executive audiences across formats.
• Extreme autonomy as a self-starter who can identify opportunities, build plans, and execute independently.
• eCommerce/martech experience with an understanding of how DTC brands drive growth and measure ROI.

## Nice to Have - Experience with AI/ML products or emerging tech categories.

• Background in SEO, content strategy, or growth marketing.
• Familiarity with AEO, generative engine optimization, or AI search.

## Benefits and Perks - The opportunity to work with a leading company in the eCommerce and AI marketing space.

• A collaborative and dynamic work environment.
• Professional development opportunities to enhance your skills in AI marketing and research.
• Flexible working hours and remote work options.
• Access to the latest tools and technologies in AI and marketing research.
• A competitive compensation package.
• Equity options.
• Comprehensive health insurance.
• Generous PTO policy.
• Remote stipend to support your home office setup.

- Develop a strong portfolio showcasing your research skills, customer storytelling abilities, and experience with AI marketing trends.

• Highlight your ability to work autonomously and identify opportunities for growth in the AI marketing space.
• Prepare to discuss your understanding of eCommerce, martech, and how DTC brands leverage AI for growth.
• Familiarize yourself with Yotpo's products and mission to demonstrate your interest and alignment with the company's goals.
• Showcase your writing skills by sharing samples of your work, including research reports, case studies, or long-form content on AI marketing and eCommerce.
• Be ready to provide specific examples of how you've driven pipeline growth through your research and content creation efforts.