AI Strategy Consultant
WFA Digital Insight
The demand for AI-driven marketing solutions is on the rise, with over 70% of companies investing in AI-powered marketing tools. As a result, the need for skilled AI Strategy Consultants has grown significantly. Hightouch, a leader in AI marketing, is looking for a talented professional to join their team. With the company's commitment to innovation and customer satisfaction, this role offers a unique opportunity to work with top brands and shape the future of marketing. Candidates should be prepared to showcase their expertise in AI, marketing strategy, and project management, as well as their ability to work collaboratively in a fast-paced environment.
Job Description
About the Role
The AI Strategy Consultant role at Hightouch is a unique opportunity to drive marketing strategy and transformation in enterprise organizations. As a key member of the team, you will work closely with customers to understand their marketing goals and develop tailored AI-driven solutions to achieve them. Your expertise in AI, marketing strategy, and project management will enable you to deliver high-impact results and drive business growth.The role entails working with a driven and creative team of ML engineers, product designers, and other Strategy Consultants to deploy new use cases with top brands. Your mission is to uncover the most impactful use cases for customers, understand the insights derived from the decision engine, and recommend new campaigns or adjustments to achieve greater outcomes.
Hightouch is a rare company that has built its success on the intersection of two fundamental technological shifts: advances in LLMs and agentic AI, and the creation and rapid adoption of cloud data warehouses. As a result, the company has become a leader in AI marketing and partners with industry leaders like Domino's, Chime, Spotify, and over 1000 others.
What You Will Do
- Own all phases of AI Decisioning use case delivery, working alongside Hightouch engineers, customer executives, marketers, and IT stakeholders
- Run design sessions with customers to decide on and document use case requirements and improvements
- Champion delivery and project management excellence through the development of process playbooks and best practices
- Proactively identify, escalate, and mitigate potential project risks
- Build relationships with key stakeholders at Hightouch customers
- Participate in determining the AI Decisioning product strategy
- Immerse yourself in the customer's marketing organization to understand their goals and challenges
- Partner with customer teams to explore data and product landscapes to help scale AI-driven solutions
- Develop and maintain a deep understanding of the customer's marketing strategy and goals
- Collaborate with the Hightouch team to develop and refine AI-driven marketing solutions
What We Are Looking For
- Experience working with Martech tools, CEMs, CDPs, or similar technologies
- Strong discovery and interpersonal skills, with the ability to build relationships with key stakeholders
- Intellectual curiosity, high ambition, and humility, with a drive to deliver results and grow professionally
- Clear communication skills, with the ability to express yourself clearly and persuasively in writing and speech
- Experience managing and executing technical projects with a customer-first attitude and a strong sense of empathy
- Ability to travel 10-25% for customer meetings and other events
- Strong analytical and problem-solving skills, with the ability to analyze complex data sets and develop insightful recommendations
Nice to Have
- Experience with programming, scripting, or statistical packages, such as Python, R, Matlab, or SQL
- Knowledge of cloud data warehouses, such as Snowflake or Databricks
- Experience working with AI-driven marketing tools or platforms
- Certification in marketing, AI, or a related field
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a leader in AI marketing and partner with top brands
- Collaborative and dynamic work environment with a team of talented professionals
- Professional development opportunities, including training and education programs
- Flexible work arrangements, including remote work options and flexible hours
- Access to the latest technologies and tools, including AI-driven marketing platforms and cloud data warehouses
- Recognition and reward programs, including bonuses and stock options
How to Stand Out
- Tip: Showcase your expertise in AI, marketing strategy, and project management by highlighting specific examples of successful projects and campaigns you have led or contributed to.
- Develop a strong understanding of the company's AI-driven marketing solutions and be prepared to discuss how you can contribute to the development and refinement of these solutions.
- Prepare to discuss your experience working with Martech tools, CEMs, CDPs, or similar technologies, and how you can apply this experience to drive results for Hightouch customers.
- Be prepared to provide specific examples of how you have built relationships with key stakeholders and driven business growth through AI-driven marketing solutions.
- Consider developing a portfolio of your work, including case studies and testimonials from previous clients or employers, to showcase your skills and experience.
- Research the company's culture and values, and be prepared to discuss how you can contribute to and thrive in this environment.
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