Amazon Advertising Specialist

About the Role

The role requires a deep understanding of Amazon advertising and the ability to think strategically about campaign optimization. You will be responsible for setting up and managing Sponsored Products, Sponsored Brands, Sponsored Brands Video, and other relevant Amazon ad types, as well as monitoring campaign performance and taking proactive action to prevent wasted spend.

AMZ Advisers is a digital media marketing agency focused on developing and implementing strategic marketing plans for the global Amazon marketplaces. The company values innovation, teamwork, and accountability, and is seeking a candidate who shares these values and is passionate about delivering strong results for clients.

What You Will Do

• Manage a portfolio of 15-20 Amazon advertising accounts across Seller Central and/or Vendor Central
• Audit client advertising accounts to identify wasted spend, missed opportunities, poor campaign structure, inefficient targeting, budget issues, and areas for improvement
• Build, restructure, and optimize Amazon PPC campaigns based on client goals, including profitability, growth, ranking, launch support, defensive strategy, or scaling
• Execute advertising strategies created in collaboration with Account Managers and Brand Strategists
• Set up and manage Sponsored Products, Sponsored Brands, Sponsored Brands Video, Sponsored Display, and other relevant Amazon ad types
• Monitor campaign performance regularly and take proactive action to prevent wasted spend, budget inefficiencies, poor performance, or missed growth opportunities
• Optimize bids, budgets, targeting, placements, search terms, negatives, campaign structure, and keyword strategy based on performance data
• Analyze ACOS, TACOS, ROAS, CTR, CVR, CPC, spend, sales, profitability, and overall account impact to make data-driven advertising decisions
• Create clear recommendations and action plans based on account performance, rather than scattered suggestions or reactive fixes
• Work closely with Account Managers and Brand Strategists to ensure advertising strategies align with the client’s broader Amazon growth plan
• Coordinate with the Content team when listing issues, conversion problems, creative needs, or content improvements are impacting ad performance

What We Are Looking For

• 2+ years of experience in Amazon advertising, with a proven track record of driving client growth through strategic campaign management
• Strong technical skills in Amazon ads, including Amazon DSP and Excel
• Ability to think strategically about campaign optimization and make data-driven decisions
• Excellent communication and collaboration skills, with the ability to work closely with cross-functional teams
• Strong analytical and problem-solving skills, with the ability to identify areas for improvement and implement effective solutions
• Experience with Sponsored Products, Sponsored Brands, Sponsored Brands Video, and other relevant Amazon ad types
• Knowledge of Amazon advertising metrics, including ACOS, TACOS, ROAS, CTR, CVR, CPC, and spend
• Ability to work in a fast-paced environment and prioritize multiple tasks and projects

Nice to Have

• Experience with other digital marketing channels, such as Google Ads or Facebook Ads
• Knowledge of e-commerce platforms, such as Shopify or Magento
• Certification in Amazon advertising, such as the Amazon Advertising Certification
• Experience with data analysis tools, such as Excel or Tableau
• Knowledge of programming languages, such as Python or JavaScript

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a fast-growing digital media marketing agency
• Collaborative and dynamic work environment
• Professional development opportunities, including training and certification programs
• Flexible work arrangements, including remote work options
• Access to the latest tools and technologies in Amazon advertising
• Recognition and reward for outstanding performance
• Comprehensive health insurance package
• Generous paid time off policy
• Remote work stipend and equipment allowance

• Make sure to highlight your technical skills in Amazon ads, including Amazon DSP and Excel, in your resume and cover letter.
• Be prepared to provide specific examples of how you have driven client growth through strategic campaign management in your previous roles.
• Show a deep understanding of Amazon advertising metrics, including ACOS, TACOS, ROAS, CTR, CVR, CPC, and spend, and be able to explain how you use them to make data-driven decisions.
• Emphasize your ability to work closely with cross-functional teams, including Account Managers, Brand Strategists, and Content teams.
• Be prepared to discuss your experience with Sponsored Products, Sponsored Brands, Sponsored Brands Video, and other relevant Amazon ad types, and how you have optimized campaigns for maximum ROI.
• Consider obtaining an Amazon Advertising Certification to demonstrate your expertise and commitment to the field.
• Be prepared to negotiate your salary based on your experience and qualifications, and don’t be afraid to ask about benefits and perks, such as remote work options and professional development opportunities.