Amazon Brand Development & Launch Manager
WFA Digital Insight
The demand for skilled Amazon brand managers has skyrocketed in recent years, with over 50% of online shoppers starting their product searches on the platform. As the e-commerce landscape continues to evolve, professionals with expertise in Amazon product development and launch are in high demand. With the rise of remote work, companies like ScaleJet are looking for talented individuals to drive their Amazon brand growth and product launches. Candidates should be well-versed in Amazon's platform, with a strong understanding of keyword ranking, listing optimization, and sales velocity. Before applying, it's essential to have a solid grasp of the current market trends and the skills required to succeed in this role.
Job Description
About the Role
As an Amazon Brand Development & Launch Manager at ScaleJet, you will play a crucial role in driving the company's Amazon brand growth and product launches. Your day-to-day responsibilities will include leading the end-to-end Amazon product development process, from market research and validation to launch and post-launch optimization. You will work closely with cross-functional teams to bring products to market effectively and develop standardized, scalable launch processes.The ideal candidate will have a deep understanding of Amazon's platform, including keyword ranking, listing optimization, and sales velocity. You will be responsible for driving growth for existing products through continual optimization and data-backed decisions. The company is looking for a highly strategic and execution-driven professional who can take full ownership of Amazon brand management and new product development and launch processes.
The role is based in Ukraine, but the company offers a remote-first culture, allowing you to work from wherever you feel most productive. If you have a proven track record of successful Amazon launches and a passion for creating and scaling winning products, this could be the perfect opportunity for you.
What You Will Do
- Lead the end-to-end Amazon product development process: from market research and validation to launch and post-launch optimization
- Develop and execute standardized, scalable launch processes
- Own Amazon launch strategy, including listing creation, PPC, pricing, inventory, and reviews
- Collaborate closely with product development, creatives, and operations teams to bring products to market effectively
- Oversee the creation of SEO-optimized, conversion-focused product listings using keyword research and competitor analysis
- Launch products with a clear focus on early momentum: sales velocity, review generation, and keyword ranking
- Utilize tools like Helium 10, Keepa, Data Dive, and others to support data-driven decision-making throughout the lifecycle
- Monitor products' performance daily, making agile adjustments to improve KPIs
- Strategize and implement initial PPC campaigns, budget allocation, and ASIN targeting to gain visibility fast
- Plan inventory based on launch timelines, velocity estimates, and restock strategies
- Conduct detailed post-launch analysis to extract insights and apply them to future launches
- Identify and mitigate launch-related risks (e.g., hijackers, suppression, stockouts)
- Support and mentor internal team members on launch best practices and innovation
What We Are Looking For
- 4+ years of Amazon experience, ideally in the US marketplace with a focus on product launches and brand development
- Strong brand management skills
- Proven success in bringing new products from concept to profitability
- Deep understanding of Amazon visuals, SEO, keyword ranking, and listing optimization
- Expertise in tools like Helium 10, Keepa, Data Dive, Jungle Scout, etc.
- Strong project management and cross-functional collaboration skills
- Analytical mindset with the ability to turn data into action
- Excellent written and verbal communication skills
- Comfortable in a fast-paced, results-driven environment
- Strategic thinker with an entrepreneurial mindset and high ownership
Nice to Have
- Experience in the health and personal care or beauty niche
- Knowledge of Adjust and Excel
- Certification in Amazon advertising or a related field
Benefits and Perks
- Flexible working hours
- Remote-first culture
- Startup energy and opportunities to grow
- Paid time off
- Mentorship from a visionary leader
- Real impact and the opportunity to make a difference
How to Stand Out
- Make sure you have a thorough understanding of Amazon's platform and its various tools and services before applying for this role.
- Develop a strong portfolio that showcases your experience in Amazon brand management and product launches.
- Be prepared to provide specific examples of your accomplishments and the strategies you used to achieve them.
- Highlight your analytical and problem-solving skills, as well as your ability to work in a fast-paced environment.
- Research the company and its products to understand its goals and values and be prepared to discuss how you can contribute to its success.
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