appflame - Middle Product Manager

About the Role

The day-to-day responsibilities of the role will involve owning a key product area, turning insights into action, and shaping the roadmap to balance user delight, trust, and revenue. You will also be responsible for collaborating with engineers, designers, analysts, and marketing teams to deliver results quickly.

The team at AF is passionate about creating innovative solutions that drive growth and engagement. As a product manager, you will be working with a talented team of professionals who are dedicated to delivering high-quality results.

What You Will Do

• Own a key product area and drive growth in engagement, retention, and monetization
• Turn insights into action and discover user needs, define hypotheses, and translate them into clear product experiments
• Shape the roadmap and prioritize initiatives that balance user delight, trust, and revenue
• Collaborate cross-functionally with engineers, designers, analysts, and marketing to deliver meaningful results fast
• Lead experiments and A/B tests to validate ideas quickly, learn continuously, and scale what works
• Improve monetization loops and optimize credit usage, paywalls, and bonus mechanics for sustainable revenue growth
• Develop and maintain a deep understanding of the market, industry trends, and competitor activity
• Identify areas for improvement and develop plans to address them
• Work closely with the design team to develop user-centered design solutions
• Collaborate with the engineering team to develop and implement new features

What We Are Looking For

• 2+ years of experience in product management within B2C digital products
• Familiarity with global markets and cultural nuances in user behavior
• Proven track record of moving metrics and owning and improving KPIs like retention, ARPPU, or conversion
• Strong data literacy and the ability to make decisions based on insights, not opinions
• Excellent prioritization and execution skills, with the ability to turn chaos into clear roadmaps and deliver results fast
• Experience in experimentation and A/B testing, with the ability to design, run, and interpret experiments
• A growth mindset, with a willingness to learn fast, challenge assumptions, and care deeply about both product and people
• Knowledge of user acquisition and paid marketing funnels
• Experience working with communication, dating, or social discovery products at scale
• Experience with transactional or credit-based models

Nice to Have

• Experience working with communication, dating, or social discovery products at scale
• Experience with transactional or credit-based models
• Leading cross-functional teams or guiding teammates
• Knowledge of SQL, Tableau, or similar tools

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a talented team of professionals
• Collaborative and dynamic work environment
• Professional development and growth opportunities
• Access to the latest tools and technologies
• Flexible working hours and remote work options
• Comprehensive health insurance package
• Generous paid time off and vacation days
• Annual bonus and performance-based incentives

• Be prepared to showcase your skills in data analysis, experimentation, and cross-functional collaboration.
• Develop a deep understanding of the market, industry trends, and competitor activity to stand out as a candidate.
• Create a portfolio that demonstrates your experience in product management and your ability to drive growth and engagement.
• Practice your interview skills and be prepared to talk about your experience and skills in detail.
• Research the company and the role thoroughly to understand the company's mission and values.
• Be prepared to negotiate your salary and benefits package, and have a clear understanding of your worth as a candidate.
• Look for red flags such as unclear expectations, lack of communication, or unrealistic goals, and be prepared to ask questions during the interview process.