Art Director Brand & Concepts
WFA Digital Insight
With the rise of digital marketing, demand for creative professionals with a strong understanding of brand identity and campaign development has grown exponentially. As the remote job market continues to evolve, companies like Stio are on the lookout for talented individuals who can bridge the gap between creative vision and commercial effectiveness. With a focus on sustainability and inclusivity, Stio stands out in the industry. Before applying, candidates should be aware that this role requires a unique blend of conceptual thinking, executional range, and collaboration skills.
Job Description
About the Role
The Art Director, Brand & Concepts plays a pivotal role in shaping the visual identity of Stio across all touchpoints. This includes developing and maintaining brand guidelines, logo systems, typography, color, and design standards. The successful candidate will bring a strong conceptual point of view to every project, ensuring that the work feels distinctly Stio.As a key member of the creative team, the Art Director will work closely with the Associate Creative Director to develop and execute brand and seasonal product marketing creative. This role requires someone who is equally at home on location, art directing lifestyle photo and video productions, as they are translating campaign concepts into finished assets.
What You Will Do
- Own and evolve Stio's visual identity across brand guidelines, logo systems, typography, color, and design standards
- Develop and maintain brand creative systems that ensure consistency across all channels while leaving room for freshness and evolution
- Lead creative concepting for seasonal campaigns and product launches in partnership with the Associate Creative Director
- Translate brand strategy and seasonal briefs into compelling visual concepts
- Pitch creative ideas to senior leadership with confidence, clarity, and a compelling narrative
- Art direct and execute packaging design across product categories
- Develop brand collateral, hang tags, labels, and print materials that reflect Stio's quality standards and aesthetic
- Partner with retail and marketing teams to develop creative for new Mountain Studio store openings, in-store environments, and brand events
- Develop storyboards and visual treatments for video and motion creative in support of campaign concepts
- Collaborate with production partners and internal stakeholders to bring video creative to life on-brand and on-brief
What We Are Looking For
- Strong portfolio showcasing a range of creative work, including brand identity, campaign development, and packaging design
- 5+ years of experience in a similar role, preferably in the fashion or outdoor industry
- Proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign
- Excellent communication and collaboration skills
- Ability to work independently and as part of a team
- Strong understanding of brand identity and campaign development
- Experience with video and motion creative development
Nice to Have
- Experience with 3D design and animation software
- Knowledge of sustainable design practices and environmentally responsible materials
- Familiarity with the outdoor and fashion industries
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a brands that prioritizes sustainability and inclusivity
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Access to outdoor gear and apparel at a discounted rate
- Flexible remote work arrangements
- Comprehensive health and wellness package
- Generous PTO and holiday schedule
How to Stand Out
- To stand out in your application, make sure to showcase a strong portfolio that demonstrates your ability to develop and execute brand identity and campaign concepts.
- Be prepared to discuss your experience with sustainable design practices and environmentally responsible materials.
- When pitching creative ideas, focus on how they align with Stio's brand values and mission.
- Highlight your ability to work collaboratively with cross-functional teams, including retail and marketing.
- Be prepared to provide specific examples of your experience with video and motion creative development.
- Research Stio's current campaigns and be prepared to discuss how you would contribute to and evolve their visual identity.
- Don't be afraid to showcase your personality and creative vision in your application materials.
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