Art Director
WFA Digital Insight
As the demand for digital marketing specialists continues to surge, with a 25% increase in paid media roles in the past year, the need for skilled Art Directors who can navigate the complex landscape of AI-generated assets and traditional design tools has never been more pressing. With Go Fish Digital's commitment to uniting strategy, creative, media, and SEO for seamless growth, this role stands out in the current remote job market. Candidates should be prepared to bring their expertise in design systems, platform specs, and creative testing to the table, as well as a willingness to adapt and learn in a rapidly evolving industry.
Job Description
About the Role
The Art Director position at Go Fish Digital represents a unique opportunity to lead the design direction for a set of prestigious search and social clients. As a key member of the team, you will be responsible for translating client goals into clear creative hypotheses and lightweight prototypes, driving the development of ads that can be tested and iterated quickly.In this role, you will be working closely with the account and media teams to ensure that all design elements align with client KPIs, budgets, and testing agendas. Your expertise in maintaining prompt libraries, guardrails, and quality assurance standards will be crucial in delivering high-quality results.
The Art Director will also be leading a small production bench, managing freelancers, and overseeing the creation of both AI-generated and traditional assets. This will involve scoping work, providing actionable feedback, and ensuring that timelines and budgets are met.
What You Will Do
- Translate client goals into clear creative hypotheses and lightweight prototypes
- Develop ads that can be tested and iterated quickly
- Lead the creation of both AI-generated and traditional assets, including static, motion, and short-form video
- Maintain prompt libraries, guardrails, and quality assurance standards
- Partner with account and media teams on KPIs, budgets, and testing agendas
- Integrate brand and performance insights back into each client’s creative system
- Manage a small group of freelancers, including scoping work, giving actionable feedback, and keeping timelines and budgets on track
- Identify efficiency improvements, such as reducing handoffs, improving templates, and strengthening naming and metadata systems
- Spot opportunities for automation, such as batching, scripts, and export workflows, that improve speed without sacrificing quality
- Maintain a steady testing cadence with Search and Social teams
- Review performance results with the team and determine what to scale or retire
- Monitor overall creative effectiveness and the resources required to achieve it
What We Are Looking For
- 2–3+ years of experience in art direction with a portfolio that demonstrates the ability to move KPIs
- Hands-on comfort with generative AI tools, including image, video, and copy, and thoughtful promptcraft
- Proficiency in Figma and Adobe CC, with experience building and maintaining design systems
- Familiarity with platform specs and constraints across Meta, TikTok, Google, YouTube, and programmatic
- Experience managing freelancers or a small production team
- Fluency in growth metrics and creative testing
- Strong understanding of brand and performance insights
- Ability to work collaboratively in a fast-paced environment
Nice to Have
- Branding experience, with a portfolio that showcases the ability to develop and implement brand identities
- Automation or scripting chops, with experience in improving workflow efficiency
- Motion/video workflow experience, with a deep understanding of video production and editing
Benefits and Perks
- Competitive compensation package
- Opportunity to work with a leading marketing collective
- Collaborative and dynamic work environment
- Professional development opportunities, including training and education
- Flexible remote work arrangements
- Access to the latest design and AI tools
- Recognition and reward for outstanding performance
- Comprehensive health and wellness benefits
- Generous PTO and holiday schedule
How to Stand Out
- To stand out in your application, make sure your portfolio includes examples of AI-generated and traditional assets, demonstrating your ability to work across different platforms and specs.
- Highlight your experience with design systems, including your proficiency in Figma and Adobe CC, and your ability to build and maintain these systems.
- Showcase your understanding of growth metrics and creative testing, and how you have used these to drive results in previous roles.
- Be prepared to discuss your experience managing freelancers and production teams, and how you have improved efficiency and workflow in these roles.
- Don’t underestimate the importance of your cover letter – use it to tell your story, highlight your passion for the role, and demonstrate your understanding of the company and its mission.
- When negotiating salary, be sure to research the market rate for Art Directors in the industry, and be prepared to discuss your expectations and requirements.
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