Assistant Marketing Manager
WFA Digital Insight
The demand for skilled marketing professionals in the food industry has skyrocketed, with a 25% increase in job openings over the past year. As the market becomes increasingly competitive, companies like Little Caesars Pizza are looking for talented individuals to drive their marketing efforts. With a strong foundation in Excel and a keen understanding of digital marketing, candidates can stand out in this role. Little Caesars Pizza's commitment to investing in its employees' growth makes it an attractive opportunity for those looking to advance their careers. Before applying, candidates should be prepared to showcase their marketing expertise and ability to work independently.
Job Description
About the Role
The Assistant Marketing Manager position at Little Caesars Pizza is a dynamic role that requires a unique blend of marketing expertise, project management skills, and excellent communication abilities. As a key member of the marketing team, the successful candidate will be responsible for coordinating and providing professional-level marketing and advertising support to assigned franchisees within a specific region. The role will involve working closely with various stakeholders, including marketing, customers, operators, vendors, and franchisees, to ensure seamless campaign execution and communication.The ideal candidate will have a strong understanding of marketing principles, excellent project management skills, and the ability to work independently. They will be responsible for developing and executing regional marketing campaigns, managing budgets, and analyzing data to inform future marketing strategies. The role will also involve building and maintaining relationships with vendors, managing marketing materials, and ensuring compliance with company standards.
The marketing team at Little Caesars Pizza is a collaborative and innovative group that is passionate about driving business results through effective marketing strategies. The team is led by experienced marketing professionals who are dedicated to mentoring and developing their team members. As an Assistant Marketing Manager, the successful candidate will have the opportunity to work with a talented team of marketers, learn from their expertise, and contribute to the development of marketing campaigns that drive business growth.
What You Will Do
- Support brand marketing team and franchisees in campaign development and execution, including print, digital menu boards, local store marketing, and in-store/on-site store support
- Develop standard and customized point of purchase materials to ensure a wide variety of quality products and affordable pricing
- Work with marketing leadership team to develop and execute campaign communication, including regional marketing creative solutions, intranet postings, crew communication, and frequently asked questions
- Provide franchisee guidance on optional campaign support materials, including custom request process
- Establish high-quality, low-cost providers and develop dependable vendor relationships
- Manage and maintain relationships to result in cost-savings efficiencies with distribution centers for delivery of marketing materials
- Collect and complete vendor reports
- Assist in the development of executive summaries utilized for annual planning and national presentations
- Analyze data and provide reports to management
- Coordinate and monitor campaign expenses, purchase orders, and invoicing
- Keep marketing leadership informed of project status and collect and disseminate information to department/project leaders as appropriate
- Assist with coordination and execution of cross-promotions and/or crew incentive programs from ideation process through implementation, communication, and evaluation
What We Are Looking For
- Bachelor's degree in Marketing, Business Administration, or other related field or equivalent experience
- 1-3 years of experience in marketing, preferably in field marketing
- Professional demeanor and ability to maintain confidentiality
- Sound judgment and decision-making ability
- Evidence of excellent verbal and written communication and presentation skills
- Strong analytical and problem-solving skills
- Ability to work independently and as part of a team
- Excellent project management skills
- Strong attention to detail and organizational skills
Nice to Have
- Experience with digital menu board content execution
- Knowledge of vendor licensing and compliance plans
- Experience with marketing internal and external issue resolution
- Familiarity with cross-promotions and crew incentive programs
- Experience with budget management and expense tracking
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a talented team of marketers
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Flexible working hours and remote work options
- Access to cutting-edge marketing tools and technologies
- Recognition and reward for outstanding performance
How to Stand Out
- Develop a strong portfolio of marketing campaigns and projects to showcase your skills and experience
- Practice your presentation skills to effectively communicate marketing strategies and results
- Familiarize yourself with digital menu board content execution and vendor licensing and compliance plans
- Be prepared to provide specific examples of your experience with budget management and expense tracking
- Research the company culture and values to understand the team's dynamics and expectations
- Prepare thoughtful questions to ask during the interview, such as 'What are the biggest marketing challenges facing the company, and how do you see this role contributing to the solution?'
- Be ready to discuss your experience with data analysis and reporting, and how you have used data to inform marketing decisions
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