Associate Director, Client Strategy

About the Role

As a key member of the Later team, the Associate Director of Client Strategy will play a critical role in unlocking revenue impact from client accounts. This involves developing and implementing tailored strategies that meet the unique needs of each client, while also ensuring alignment with Later's overall business objectives. The role requires a high degree of strategic thinking, creativity, and problem-solving skills, as well as the ability to work effectively in a fast-paced, dynamic environment.

Later is committed to building an inclusive and supportive work environment that fosters growth, innovation, and collaboration. As a remote-first company, Later offers a unique opportunity for professionals to work with a talented team of individuals from diverse backgrounds and locations.

What You Will Do

• Develop and implement comprehensive influencer marketing strategies for clients, including research, campaign concept development, and performance analysis
• Collaborate with sales teams to create compelling new business proposals that showcase Later's capabilities and value proposition
• Prepare Strategic Business Reviews (SBRs) for key client accounts, providing data-driven insights and strategic recommendations for growth and improvement
• Build and maintain industry best practices for influencer marketing and social media marketing, including research, campaign planning, and performance analysis
• Develop and maintain industry performance benchmarks, including metrics such as CPE, CPM, and engagement rates
• Collaborate with cross-functional teams to ensure alignment on client strategies, best practices, and benchmarks
• Stay up-to-date with industry trends, best practices, and emerging technologies, applying this knowledge to continuously enhance skills and expertise
• Develop and maintain a deep understanding of Later's products and services, including its AI-powered platform and data analytics capabilities
• Provide training and support to clients on Later's products and services, ensuring successful onboarding and adoption

What We Are Looking For

• Bachelor's degree in Business Administration, Marketing, or a related field
• 5+ years of experience in influencer marketing, social media marketing, or a related field
• Proven track record of success in developing and implementing effective marketing strategies that drive revenue growth
• Expert-level knowledge of the influencer marketing and social media marketing landscape
• Strong analytical and problem-solving skills, with the ability to analyze complex data and develop strategic recommendations
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Strong understanding of Later's products and services, including its AI-powered platform and data analytics capabilities
• Experience working with Salesforce and Excel, with the ability to develop and maintain complex spreadsheets and data models

Nice to Have

• Experience working with enterprise-grade B2C consumer brands
• Knowledge of industry-specific trends and best practices, including those related to influencer marketing and social media marketing
• Certification in marketing or a related field, such as Google Analytics or HubSpot
• Experience working in a remote-first environment, with the ability to work independently and collaboratively as part of a distributed team

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a talented team of professionals from diverse backgrounds and locations
• Flexible working hours and remote work arrangements
• Professional development opportunities, including training and mentorship programs
• Access to Later's products and services, including its AI-powered platform and data analytics capabilities
• Health and wellness programs, including mental health support and employee assistance programs
• Retirement savings plan and other benefits, such as life insurance and disability insurance

• Develop a strong understanding of the influencer marketing and social media marketing landscape, including industry trends and best practices.
• Build a portfolio of successful marketing campaigns and strategies, showcasing your ability to drive revenue growth and analyze complex data.
• Stay up-to-date with the latest developments in AI-powered marketing platforms and data analytics, applying this knowledge to enhance your skills and expertise.
• Prepare to discuss your experience working with cross-functional teams, including sales, account management, and product, and your ability to collaborate effectively in a fast-paced environment.
• Research Later's products and services, including its AI-powered platform and data analytics capabilities, and be prepared to discuss how you can apply your skills and expertise to drive success in this role.
• Be prepared to negotiate your salary and benefits package, taking into account industry standards and the company's overall compensation philosophy.
• Look for red flags such as unclear expectations, lack of communication, or unrealistic goals, and be prepared to address these concerns during the interview process.