Associate Director, Commerce (Remote US)
WFA Digital Insight
The demand for specialized commerce marketing professionals has grown significantly, with a 25% increase in B2B ecommerce sales in the past year alone. Directive's new commerce division presents a unique opportunity for a skilled Associate Director to shape the future of B2B commerce marketing. With a strong background in feed management and marketplace operations, you'll be well-positioned to drive growth and innovation in this rapidly evolving field. As you apply, consider how your skills in Excel, Google Shopping, and Amazon Business can help Directive's clients succeed.
Job Description
About the Role
The Associate Director, Commerce position at Directive is a founding role that will be the operating core of the company's new B2B commerce marketing division. As a key member of the team, you will be responsible for leading client relationships, managing feeds and marketplaces, and developing the methodology that defines B2B commerce marketing at scale. Your expertise in feed management, marketplace operations, and executive-level client leadership will be essential in driving the growth and success of this division.The role entails working closely with the Managing Director to build and execute the commerce strategy, managing a portfolio of B2B clients, and contributing to the development of the division's methodology. You will also be responsible for leading client audits, QBRs, and strategic roadmaps, as well as identifying expansion opportunities and bringing them to the table.
As a founding member of the team, you will have the opportunity to shape the future of the division and make a significant impact on the company's growth and success. Your strong opinions, ability to execute without hand-holding, and leadership skills will be essential in driving the division forward.
What You Will Do
- Lead product feed strategy across a portfolio of B2B clients from initial audit through full-channel optimization
- Own feed architecture, attribute taxonomy, and feed health across Google Shopping, Microsoft Shopping, Amazon Business, and emerging B2B channels
- Manage marketplace presence and performance for clients on Amazon Seller Central and Vendor Central
- Translate complex B2B product catalogs into clean, performant feed structures
- Apply the company's proprietary three-treatment pricing framework across client catalog strategies
- Serve as the senior strategic point of contact across your client portfolio
- Lead QBRs, executive reporting, and strategic roadmaps with confidence
- Identify expansion opportunities and proactively bring them to the table
- Co-build the Directive Commerce methodology and document it
- Actively use AI tools to improve feed quality, catalog management, and client deliverables
- Contribute to new business pitches and RFP responses as a subject matter expert
- Hire, onboard, and develop team members as the division scales
What We Are Looking For
- 5+ years of experience in performance marketing with at least 3 years of direct, hands-on experience in product feed management and marketplace operations
- Deep platform fluency in Feedonomics, DataFeedWatch, or equivalent enterprise feed management tools
- Demonstrated Google and Microsoft Shopping campaign management at scale
- Amazon Seller Central and/or Vendor Central experience required
- Experience with B2B ecommerce, industrial distribution, or high-SKU catalogs
- Executive presence and ability to run a QBR with a VP
- People leadership experience and ability to manage and develop direct reports
- A builder's orientation and ability to work in a fast-paced, dynamic environment
- Practical, already-integrated AI fluency
- Strong proficiency in Excel and ability to work with large datasets
Nice to Have
- Experience with Amazon Business-specific features such as quantity discounts, business pricing tiers, tax exemption, and procurement integration
- Knowledge of emerging B2B channels and marketplaces
- Experience with proprietary pricing frameworks and catalog management tools
- Certification in Google Shopping or Amazon Advertising
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a fast-growing, innovative company
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Flexible remote work arrangements and stipend
- Access to the latest tools and technologies
- Recognition and reward for outstanding performance
How to Stand Out
- Develop a strong understanding of feed management and marketplace operations, including Google Shopping, Microsoft Shopping, and Amazon Business.
- Create a portfolio that showcases your experience and skills in B2B commerce marketing, including case studies and examples of successful campaigns.
- Prepare to discuss your experience with AI tools and how you've used them to improve feed quality and client deliverables.
- Research Directive's commerce division and be prepared to discuss how you can contribute to its growth and success.
- Emphasize your ability to work in a fast-paced, dynamic environment and your experience with executive-level client leadership.
- Be prepared to discuss your experience with B2B ecommerce, industrial distribution, or high-SKU catalogs, and how you can apply that knowledge to drive growth and innovation in this role.
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