Associate Director, Digital Aquisition Marketing

About the Role

The role is situated at the intersection of brand, product, analytics, and operations, requiring a high level of cross-functional collaboration. The Associate Director will work closely with the Growth and Operations teams to develop market-specific growth plans, balancing scale and efficiency in existing markets with market entry acceleration in new ones.

Harbor Health's commitment to innovation and collaboration creates a dynamic environment where contributions are valued, and growth is encouraged. As the healthcare industry continues to evolve, the need for skilled digital acquisition marketers who can drive measurable growth outcomes has never been more critical.

What You Will Do

• Develop market-level growth strategies for IFP membership growth and commercial clinic consumer acquisition across all Harbor Health markets
• Lead acquisition strategy for both IFP membership growth and commercial clinic consumer acquisition
• Align media investment to service area dynamics, network strength, and clinic capacity
• Own strategy, execution, and investment management across paid and addressable channels
• Balance efficient IFP member acquisition with high-intent clinic demand generation
• Leverage platform and publisher partnerships to unlock premium inventory and competitive advantage
• Lead the organization's organic search strategy, including keyword planning, on-page optimization, and content alignment
• Align paid and organic search efforts to optimize overall digital spend and maintain a cohesive search presence
• Build audience-first strategies grounded in behaviors, intent signals, and health needs
• Develop condition-based acquisition journeys aligned to local care availability and provider strengths

What We Are Looking For

• 5+ years of experience in digital marketing, preferably in a healthcare or related industry
• Proven expertise in programmatic marketing, DV360, and The Trade Desk
• Strong understanding of paid and addressable media channels, including paid social, search, and direct partnerships
• Experience with organic search strategy, including keyword planning and on-page optimization
• Excellent analytical and problem-solving skills, with the ability to interpret complex data sets
• Strong collaboration and communication skills, with experience working in cross-functional teams
• Experience with budget allocation and ROI accountability
• Knowledge of emerging platforms, including retail media networks, healthcare marketplaces, streaming/CTV, and audio

Nice to Have

• Experience with Google Analytics and other performance measurement tools
• Knowledge of SEO principles and how to apply them in a healthcare context
• Familiarity with content management systems and how to optimize content for search
• Experience working in a fast-paced, dynamic environment with multiple stakeholders

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a innovative and collaborative team
• Professional development and growth opportunities
• Flexible work arrangements, including remote work options
• Comprehensive health insurance and wellness programs
• Generous PTO and holiday schedule
• Access to cutting-edge technology and tools

• Develop a strong understanding of programmatic marketing and DV360 to stand out as a candidate
• Showcase your ability to analyze complex data sets and make data-driven decisions
• Highlight your experience with cross-functional teams and collaboration
• Be prepared to discuss your approach to organic search strategy and how you stay up-to-date with the latest SEO principles
• Consider creating a portfolio that demonstrates your experience with paid and addressable media channels
• Research Harbor Health's mission and values to understand how your skills and experience align with the company's goals