Associate Director, Growth Marketing - Innovative Channels

Jerry.ai·Remote(Palo Alto, California, United States)
Marketing

WFA Digital Insight

As the demand for paid media specialists grew 34% in 2025, companies like Jerry.ai are seeking experienced growth marketers to propel their brand forward. With a strong foundation in digital skills and remote work, candidates can thrive in this role. Jerry.ai stands out for its commitment to innovation, making this an attractive opportunity for those who want to make a real impact. Before applying, candidates should be aware of the need for a unique blend of creative and analytical skills, as well as the ability to adapt to a rapidly evolving market landscape.

Job Description

About the Role

The Associate Director, Growth Marketing - Innovative Channels role at Jerry.ai is a key position that involves developing and executing cutting-edge marketing strategies to drive business growth. As a seasoned marketer, you will be responsible for leading a team of professionals and collaborating with cross-functional teams to identify and capitalize on new market opportunities. Your expertise in digital skills and remote work will be essential in navigating the complexities of the current market landscape.

In this role, you will have the opportunity to work on high-impact projects, leveraging your knowledge of paid media and tech to drive real results. You will be part of a dynamic team that values innovation and creativity, and you will have the autonomy to make decisions that can significantly impact the company's growth trajectory.

The ideal candidate will have a deep understanding of the marketing landscape and a proven track record of success in driving growth through innovative channels. You will be a strategic thinker, a creative problem solver, and a collaborative leader who can inspire and motivate team members to achieve exceptional results.

What You Will Do

  • Develop and execute comprehensive marketing strategies that drive business growth and revenue
  • Lead and manage a team of marketing professionals, providing guidance and mentorship to ensure their success
  • Collaborate with cross-functional teams, including sales, product, and creative, to identify and capitalize on new market opportunities
  • Conduct market research and analysis to stay ahead of industry trends and competitor activity
  • Develop and manage budgets, ensuring effective ROI and resource allocation
  • Identify and mitigate risks, ensuring that marketing efforts are aligned with company goals and values
  • Stay up-to-date with the latest marketing tools and technologies, applying this knowledge to drive innovation and growth
  • Drive the development of marketing metrics and KPIs, using data to inform marketing decisions and optimize campaigns
  • Foster a culture of experimentation and learning, encouraging team members to test new ideas and approaches

What We Are Looking For

  • 8+ years of experience in marketing, with a focus on growth marketing and innovative channels
  • Proven track record of success in driving business growth through marketing efforts
  • Strong understanding of paid media and tech, with experience in channels such as social media, search, and display
  • Excellent leadership and management skills, with experience in leading and motivating high-performing teams
  • Strong analytical and problem-solving skills, with experience in using data to inform marketing decisions
  • Excellent communication and collaboration skills, with experience in working with cross-functional teams
  • Strong creative and strategic thinking skills, with experience in developing and executing innovative marketing campaigns

Nice to Have

  • Experience in working with marketing automation platforms and tools
  • Knowledge of programming languages such as Python or JavaScript
  • Experience in working with data visualization tools such as Tableau or Power BI

Benefits and Perks

  • Competitive salary and benefits package
  • Opportunity to work with a dynamic and innovative company
  • Collaborative and supportive work environment
  • Professional development and growth opportunities
  • Flexible work arrangements, including remote work options
  • Access to cutting-edge marketing tools and technologies
  • Recognition and reward for outstanding performance

How to Stand Out

  • Tip: Develop a strong portfolio that showcases your growth marketing expertise and innovative channel experience.
  • To stand out, highlight your ability to drive business growth through data-driven marketing decisions.
  • Be prepared to discuss your experience with paid media and tech, including your knowledge of channels such as social media, search, and display.
  • When negotiating salary, be sure to research the market rate for your role and experience level.
  • Be cautious of companies that prioritize short-term gains over long-term growth and sustainability.
  • Consider the company culture and values, ensuring they align with your own goals and motivations.

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