Associate Director, Growth Marketing - Innovative Channels
WFA Digital Insight
The demand for growth marketing specialists with expertise in innovative channels has skyrocketed, with a 25% increase in job openings in the past year alone. As companies like Jerry prioritize customer acquisition and profitable growth, professionals with a strong background in digital marketing are in high demand. With the global digital marketing industry projected to reach $786 billion by 2026, this role offers a unique opportunity to be at the forefront of a rapidly evolving field. Candidates should be prepared to showcase their skills in channel expansion, AI adoption, and data-driven decision making.
Job Description
About the Role
The Associate Director, Growth Marketing - Innovative Channels will play a crucial role in driving customer acquisition through strategic and innovative approaches. This high-impact, high-autonomy role requires a professional with strong marketing fundamentals, sharp analytical instincts, and creative vision to find Jerry's next big growth levers. The successful candidate will work closely with the VP of Growth and the executive team, with significant CEO visibility and real influence over where Jerry grows next.As a key member of the growth team, the Associate Director will be responsible for launching and scaling new customer acquisition channels, including affiliates, direct mail, social platforms, and emerging ad networks. This will involve researching, prioritizing, and iterating across a diverse mix of paid and partnership-based channels.
The ideal candidate will have experience in performance or growth marketing, with meaningful exposure across multiple channels. They will be well-versed in marketing fundamentals, including audience targeting, bidding strategies, creative development, and landing page optimization.
What You Will Do
- Own end-to-end channel expansion: research, prioritize, launch, and iterate across a diverse mix of paid and partnership-based channels
- Shape the innovative channel roadmap: identifying the highest-potential opportunities and making the strategic case for where Jerry should invest next
- Apply strong marketing fundamentals: audience targeting, bidding strategies, creative development, and landing page optimization across varied and novel channel contexts
- Pioneer the adoption of AI agents in marketing operations: identify where AI can accelerate testing, automate workflows, and unlock capabilities that weren't previously possible
- Design and execute rigorous experiments: form hypotheses, define success metrics, run tests, interpret results, and scale what works
- Analyze performance across full-funnel metrics: CAC, LTV, ROAS, incrementality, and translate data into clear strategic recommendations that influence resource allocation and company priorities
- Partner closely with product, data, and creative teams to build the infrastructure and assets that make new channels succeed
- Develop and maintain a deep understanding of Jerry's customer acquisition landscape, including market trends, competitor activity, and emerging opportunities
What We Are Looking For
- 4+ years of experience in performance or growth marketing, with meaningful exposure across multiple channels
- Strong marketing fundamentals: audience targeting, bidding strategies, creative development, and landing page optimization
- Experience with channel expansion: launching and scaling new customer acquisition channels
- Sharp analytical instincts: ability to analyze complex data sets, identify trends, and draw actionable insights
- Creative vision: ability to think outside the box and develop innovative solutions to marketing challenges
- Experience with AI agents in marketing operations: ability to identify opportunities for AI adoption and implement AI-driven solutions
- Strong communication and collaboration skills: ability to work closely with cross-functional teams and communicate complex ideas to non-technical stakeholders
Nice to Have
- Experience with emerging ad networks: AppLovin, Reddit, and other innovative channels
- Knowledge of marketing automation platforms: ability to automate workflows and unlock capabilities that weren't previously possible
- Experience with data visualization tools: ability to communicate complex data insights to non-technical stakeholders
- Certification in marketing analytics or related field: ability to analyze complex data sets and draw actionable insights
Benefits and Perks
- Competitive salary and equity package
- Opportunity to work with a talented team of professionals in a rapidly growing company
- Comprehensive health insurance and benefits package
- Generous PTO and remote work stipend
- Access to cutting-edge marketing tools and technologies
- Professional development opportunities: training, mentorship, and conference sponsorships
How to Stand Out
- Develop a strong portfolio showcasing your experience with channel expansion and AI adoption in marketing operations.
- Highlight your analytical skills: ability to analyze complex data sets, identify trends, and draw actionable insights.
- Prepare to talk about your creative vision: ability to think outside the box and develop innovative solutions to marketing challenges.
- Be ready to discuss your experience with cross-functional teams: ability to work closely with product, data, and creative teams.
- Research Jerry's customer acquisition landscape: market trends, competitor activity, and emerging opportunities.
- Practice your communication skills: ability to communicate complex ideas to non-technical stakeholders.
- Be prepared to negotiate your salary: highlight your skills and experience, and be specific about your requirements.
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