Associate Director, Marketing Analytics - Prostate Cancer
WFA Digital Insight
The demand for data-driven marketing specialists in the pharmaceutical industry has grown significantly, with a 25% increase in job postings over the past year. As companies like Sumitomo Pharma America continue to invest in oncology research and development, skilled marketing analytics professionals are needed to inform strategic decision-making. With the rise of remote work, professionals can now access these opportunities from anywhere, making it an exciting time to join the industry. Candidates should be prepared to demonstrate their expertise in analytics tools, data interpretation, and stakeholder communication.
Job Description
About the Role
The Associate Director, Marketing Analytics – Prostate Cancer position is a critical role within Sumitomo Pharma America's commercial organization, responsible for leading business insights and analytics in the oncology therapeutic area. This role will operate at the intersection of marketing, finance, and market access, providing actionable insights to inform commercial strategy and decision-making. As a key member of the Commercial Analytics team, the successful candidate will work closely with cross-functional stakeholders to drive business outcomes and ensure the effective allocation of resources.The commercial organization is a dynamic and rapidly changing environment, with multiple data sources, vendors, and stakeholders to navigate. The Associate Director will need to be adaptable, proactive, and able to communicate complex analytics insights to both technical and non-technical stakeholders. With a strong focus on collaboration and partnership, this role will work closely with the marketing, finance, and market access leadership teams to deliver accurate, timely, and reliable insights that drive business growth.
What You Will Do
- Inform and support marketing strategy decision-making through in-depth analysis of primary and secondary data sources
- Lead ad hoc analytics projects in support of the Orgovyx brand team
- Proactively deliver actionable insights to inform and guide commercial strategy
- Develop and present insights to the Orgovyx brand team, cross-functional partners, and senior leadership
- Lead Situational Analysis for Orgovyx brand planning, contribute to tactical planning, and partner with Sales and Marketing to define meaningful KPIs
- Apply advanced analytics to inform brand strategy, promotional resource allocation, and marketing effectiveness
- Collaborate cross-functionally to define and prioritize key business questions (KBQs)
- Track and report on strategic KPIs and supporting diagnostic metrics for monthly and quarterly business reviews
- Support financial forecasting by providing data-driven insights and assumptions in partnership with brand leadership
- Partner with marketing leadership to develop and execute annual analytics plans and budgets aligned with brand strategy
What We Are Looking For
- Minimum 8-12 years of relevant experience in the biotech or pharmaceutical industry, with a focus on marketing analytics or a related field
- Strong knowledge and experience with pharmaceutical data sources, such as Symphony, IQVIA, and MMIT/DRG formulary/market access data
- Excellent written and oral communications skills, including executive presence in formal stakeholder presentations
- Ability to understand the commercial environment and business needs, and translate into workable solutions
- Proven success in developing analyses with Business Intelligence tools and methods, such as Tableau, Qlikview, or SQL
- Strong project management skills and experience managing external vendors/deliverables within tight timelines
- Strategic thinker with the ability to see big picture opportunities and translate into actionable plans
- Excellent team player and collaborative skills, with experience working in cross-functional teams
Nice to Have
- Previous sales or marketing experience in the pharmaceutical industry
- Experience with statistical packages, such as SAS, R, or SPSS
- Knowledge of patient journey mapping and ROI analysis
- Experience with data visualization tools and techniques
- Certification in marketing analytics or a related field
Benefits and Perks
- Competitive salary range
- Opportunity for merit-based salary increases
- Short-term incentive plan participation
- Eligibility for comprehensive benefits package, including health, dental, and vision insurance
- Generous paid time off and holidays
- Remote work stipend and flexible work arrangements
- Professional development and training opportunities
- Collaborative and dynamic work environment
How to Stand Out
- Develop a strong portfolio of analytics projects and case studies to demonstrate your skills and experience
- Be prepared to discuss your experience with pharmaceutical data sources and analytics tools
- Highlight your ability to communicate complex analytics insights to non-technical stakeholders
- Research the company's products and therapeutic areas to understand the business context and challenges
- Prepare to discuss your experience with cross-functional teams and collaboration
- Review the job description carefully and be prepared to address each of the key responsibilities and requirements
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