Associate Director, Paid Media

About the Role

The role is integral to OuterBox's marketing efforts, as it directly impacts the company's ability to reach and engage with its target audience effectively. The Associate Director will work closely with cross-functional teams, including creative, analytics, and account management, to ensure that paid media campaigns are aligned with overall business objectives and brand messaging.

Given the remote nature of this role, the ideal candidate must be self-motivated, with excellent communication and project management skills to lead a distributed team effectively. OuterBox is committed to fostering a culture of innovation and excellence, and this role is key to driving that mission forward in the paid media space.

What You Will Do

• Develop and execute multi-channel paid media strategies that drive business growth and brand awareness.
• Lead and manage a team of paid media specialists, providing guidance on campaign optimization and best practices.
• Conduct regular analysis of campaign performance, identifying areas of improvement and implementing data-driven decisions.
• Collaborate with the analytics team to develop and track key performance indicators (KPIs) for paid media campaigns.
• Work closely with the creative team to ensure that ad creatives are aligned with brand guidelines and campaign objectives.
• Manage and optimize campaign budgets to ensure maximum ROI, scaling successful campaigns and paused underperforming ones.
• Stay up-to-date with the latest trends and developments in paid media, applying this knowledge to improve campaign performance.
• Develop and maintain relationships with key stakeholders, including external partners and vendors.
• Participate in brainstorming sessions to conceptualize new and innovative paid media campaigns.
• Oversee the creation of campaign reports, presenting findings and recommendations to senior management.

What We Are Looking For

• A minimum of 5 years of experience in paid media, with at least 2 years in a leadership role.
• Proven track record of success in managing and optimizing paid media campaigns across multiple channels.
• Strong understanding of paid media platforms, including Google Ads and Meta.
• Experience in team management, with the ability to motivate and guide a distributed team.
• Excellent analytical and problem-solving skills, with the ability to interpret campaign data and make informed decisions.
• Strong communication and project management skills, with experience in managing multiple projects simultaneously.
• Bachelor's degree in Marketing, Communications, or a related field.
• Certification in Google Ads and/or Meta Ads is a plus.
• Experience with campaign management tools and platforms.

Nice to Have

• Experience in managing paid media campaigns for e-commerce businesses.
• Knowledge of emerging paid media channels, such as TikTok and Snapchat.
• Certification in data analysis or a related field.
• Experience with Agile project management methodologies.

Benefits and Perks

• Competitive salary package.
• Comprehensive health insurance plan.
• Generous PTO policy, including vacation days, sick leave, and holidays.
• Remote work stipend to support your home office setup.
• Professional development budget for courses, certifications, and conferences.
• Access to the latest tools and technologies in paid media.
• Opportunity to work with a dynamic and innovative team.
• Flexible working hours to accommodate different time zones and schedules.

• Develop a strong portfolio: Showcase your experience and success in paid media by creating a portfolio that highlights your best campaigns and the results you've achieved.
• Stay updated on industry trends: Follow industry leaders and blogs to stay informed about the latest developments in paid media and digital marketing.
• Practice your data analysis skills: Make sure you can interpret and analyze campaign data effectively, as this is a critical skill for success in this role.
• Be prepared to talk about your team management experience: Highlight your experience in managing and motivating a team, even if it was in a different context.
• Research OuterBox's culture and values: Understand the company's mission and values to show your enthusiasm and alignment with their approach to digital marketing and remote work.
• Prepare thoughtful questions: Come up with questions that demonstrate your interest in the role and the company, such as inquiries about the team, the biggest challenges in the role, or opportunities for growth and development.