Associate Director, Paid Media (Remote US)

About the Role

The Associate Director, Paid Media will be responsible for setting goals for client engagements, ensuring best practices are followed across all channels and mediums, and breaking down barriers to approval. They will also be responsible for building structure, creating a cadence, supporting their team proactively, and empowering them with clear and concise communication.

Directive is a performance marketing agency that specializes in working with SaaS and tech companies, and has developed a unique marketing methodology called Customer Generation. The agency is committed to helping its clients hit their SQL targets consistently, and the Associate Director, Paid Media will play a key role in achieving this goal.

What You Will Do

• Set goals for client engagements and ensure they are aligned with the company's overall strategy
• Develop and implement paid media campaigns across multiple channels, including social media, search, and display
• Conduct LTV:CAC modeling and customer generation analysis to inform campaign decisions
• Collaborate with the strategy team to develop and implement functional content
• Break down barriers to approval and ensure roadblocks are addressed proactively
• Build structure and create a cadence for team meetings and communication
• Support and empower team members with clear and concise communication
• Develop and maintain relationships with key clients and stakeholders
• Stay up-to-date with industry trends and developments, including the latest advancements in AI and automation
• Analyze campaign performance and provide insights and recommendations for improvement
• Collaborate with the revenue operations team to develop and implement revenue-generating strategies

What We Are Looking For

• 5+ years of experience in paid media, preferably in a leadership role
• Strong understanding of paid media campaigns, including social media, search, and display
• Experience with LTV:CAC modeling and customer generation analysis
• Strong analytical and problem-solving skills, with the ability to analyze complex data sets and provide insights and recommendations
• Excellent communication and leadership skills, with the ability to build and maintain relationships with key clients and stakeholders
• Experience with Excel and other data analysis tools
• Strong understanding of the SaaS and tech industries, with a focus on customer generation and SQL targets
• Ability to work in a fast-paced and dynamic environment, with a focus on driving business growth
• Strong attention to detail, with the ability to manage multiple campaigns and projects simultaneously

Nice to Have

• Experience with AI and automation in paid media, including the use of machine learning algorithms and natural language processing
• Certification in paid media, such as Google Ads or Facebook Ads certification
• Experience with revenue operations, including the development and implementation of revenue-generating strategies
• Strong understanding of the latest industry trends and developments, including the use of customer data platforms and account-based marketing

Benefits and Perks

• Competitive salary range, with potential for bonus eligibility
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family
• 100% employer-paid plan for you and 50% employer contribution for your dependents
• Unlimited PTO, paid company holidays, your birthday off, and end-of-year recharge
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure, with a scaling total amount over time
• Annual anniversary trip to Newport Beach, CA with peers and executive leadership
• Access to certified therapists through Spring Health and membership to Headspace
• Gympass membership for physical wellness
• Remote work arrangement with the option to work from anywhere in the US
• State-of-the-art offices in Irvine, California for in-person collaboration

• Develop a strong understanding of paid media campaigns, including social media, search, and display, and be prepared to discuss your experience and expertise in these areas.
• Showcase your analytical and problem-solving skills, with a focus on analyzing complex data sets and providing insights and recommendations.
• Highlight your experience with LTV:CAC modeling and customer generation analysis, and be prepared to discuss how you have used these skills to inform campaign decisions.
• Emphasize your leadership skills, with a focus on building and maintaining relationships with key clients and stakeholders.
• Be prepared to discuss your experience with Excel and other data analysis tools, and how you have used these skills to drive business growth.
• Research Directive's unique marketing methodology, Customer Generation, and be prepared to discuss how you can contribute to this approach.
• Prepare examples of successful paid media campaigns you have led, and be prepared to discuss the strategies and tactics you used to achieve results.