Associate Director, Paid Search & Social (Remote Canada)

About the Role

Day-to-day, the Associate Director will be responsible for setting goals for client engagements, ensuring best practices are followed across all channels, and breaking down barriers to campaign approval. This involves a deep understanding of the client's business objectives and the ability to translate these into effective paid media strategies. The role also requires strong leadership skills, as the Associate Director will be responsible for the growth and development of their team members.

Directive operates in a fast-paced, dynamic environment where the ability to adapt and innovate is crucial. The company is committed to staying ahead of industry trends, including the integration of AI and automation into marketing and operations. As such, the Associate Director, Paid Search & Social must be driven to learn and apply new technologies and strategies to enhance client results.

What You Will Do

• Set goals for every client engagement in your pod, ensuring they are challenging yet achievable.
• Ensure all clients follow best practices across paid search and social media channels.
• Implement LTV:CAC modeling to optimize client campaigns for long-term value.
• Develop and execute Customer Generation strategies to drive SQLs and customers for clients.
• Collaborate with strategists to create compelling, functional content that resonates with target audiences.
• Identify and mitigate roadblocks to campaign approval, working closely with strategists to establish action plans.
• Foster a culture of accountability within your team, empowering team members through clear communication and expectation setting.
• Stay updated on the latest industry trends, including advancements in AI and automation, and apply this knowledge to enhance marketing strategies.
• Lead by example, demonstrating a growth mindset and future-focused approach to your work.

What We Are Looking For

• Proven experience in paid search and social media marketing, with a focus on strategy development and team leadership.
• Strong analytical skills, with the ability to interpret data and make informed decisions.
• Expertise in Excel and other data analysis tools.
• Experience with campaign management platforms such as Google Ads and Meta Ads Manager.
• Strong leadership and team management skills, with the ability to motivate and develop team members.
• Excellent communication and interpersonal skills, with the ability to work effectively with clients and internal teams.
• A growth mindset, with a passion for learning and adapting to new technologies and strategies.
• Experience in managing budgets and optimizing campaigns for ROI.

Nice to Have

• Certification in Google Ads or Meta Ads.
• Experience with marketing automation tools and platforms.
• Knowledge of SEO principles and how they intersect with paid media.
• Experience in the SaaS or tech industry, with an understanding of the unique marketing challenges in these sectors.

Benefits and Perks

• Competitive base salary plus performance-based bonus eligibility.
• Comprehensive medical, dental, vision plans, disability, and life insurance coverage.
• Access to certified therapists through Spring Health and membership to Headspace for mental wellness.
• Gympass for physical wellness.
• Unlimited PTO, paid company holidays, your birthday off, end-of-year recharge, and paid parental leave.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure.
• Annual anniversary trip to Newport Beach, CA, for team-building and celebration.

• Develop a strong understanding of paid media platforms, including Google Ads and Meta Ads Manager, to stand out in your application.
• Create a portfolio that showcases your ability to drive results through paid search and social media campaigns, highlighting specific metrics such as ROI and customer acquisition costs.
• Be prepared to discuss your experience with data analysis tools like Excel and how you've used them to optimize campaigns.
• Showcase your leadership skills by discussing your experience in team management and how you've developed and motivated team members.
• Stay updated on industry trends, including the role of AI and automation in marketing, and be prepared to discuss how you see these technologies impacting the future of paid media.
• Tailor your application materials to the specific requirements of the role, highlighting the skills and experiences that align with the job description.
• Prepare for common interview questions, such as how you handle campaign underperformance or how you approach team management in a remote work environment.