Associate Director, Paid Search & Social (Remote US)

About the Role

The role entails working closely with clients to understand their needs and develop strategies to meet them. You will be responsible for setting the tone for client engagements, ensuring that every client follows best practices across all channels and mediums. Your expertise in paid media will be crucial in driving client growth and results.

Directive is a performance marketing agency that specializes in working with SaaS and tech companies. The company has developed a unique marketing methodology called Customer Generation, which prioritizes generating SQLs and customers over traditional metrics. As an Associate Director, you will be part of a team that values creativity, strategy, and results.

What You Will Do

• Set goals for every client engagement in your pod, ensuring that they are aligned with the company's overall objectives
• Ensure that every client follows best practices across all channels and mediums, including LTV:CAC modeling, customer generation, share of SERP, and functional content
• Break down barriers to success, supporting your strategists in earning approval for campaigns and ensuring that roadblocks are addressed
• Build structure, create a cadence, and support your team proactively, empowering them with clear and concise communication and expectation setting
• Drive client growth and results, focusing on NSM attainment, CSAT, and bookings
• Stay ahead of industry trends, including actively learning about AI and automation in marketing and operations
• Collaborate with cross-functional teams, including strategy, creative, and revenue operations
• Develop and implement comprehensive paid media strategies that drive client growth
• Analyze campaign performance, providing insights and recommendations for improvement
• Manage and optimize paid media campaigns across multiple channels, including Google Ads and Meta

What We Are Looking For

• 5+ years of experience in paid media, with a focus on paid search and social
• Proven track record of driving client growth and results in a paid media role
• Expertise in paid media platforms, including Google Ads and Meta
• Strong analytical and problem-solving skills, with the ability to analyze campaign performance and provide insights and recommendations
• Excellent communication and collaboration skills, with the ability to work closely with cross-functional teams
• Strong leadership skills, with the ability to build and manage a team
• Experience with LTV:CAC modeling, customer generation, and share of SERP
• Familiarity with AI and automation in marketing and operations

Nice to Have

• Experience working with SaaS and tech companies
• Familiarity with directive's customer generation methodology
• Certification in paid media, such as Google Ads or Meta
• Experience with campaign management tools, such as Asana or Trello
• Familiarity with data analysis and visualization tools, such as Tableau or Power BI

Benefits and Perks

• Competitive salary range, with potential for bonus eligibility
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family
• 100% employer-paid plan for you and 50% employer contribution for your dependents
• Unlimited PTO, paid company holidays, and your birthday off
• End of year recharge, with the company closed from December 24 to January 1
• Paid parental leave and mental health support through Spring Health
• Membership to Headspace and Gympass
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure, with the potential for increased bonuses over time
• Annual anniversary trip to Newport Beach, CA with peers and executive leadership

• Develop a strong understanding of paid media platforms, including Google Ads and Meta, to stand out as a candidate. Consider obtaining certifications in these areas to demonstrate your expertise.
• Showcase your analytical and problem-solving skills by providing examples of campaign performance analysis and insights you've provided in previous roles.
• Highlight your experience working with cross-functional teams, including strategy, creative, and revenue operations, to demonstrate your ability to collaborate and drive results.
• Be prepared to discuss your experience with LTV:CAC modeling, customer generation, and share of SERP, and how you've applied these concepts in previous roles.
• Research Directive's customer generation methodology and be prepared to discuss how you can contribute to its success.
• Consider creating a portfolio that showcases your paid media campaigns and results, to demonstrate your expertise and achievements.
• Be prepared to negotiate your salary, and consider factors such as cost of living, industry standards, and company budget when discussing compensation.