Associate Director, Paid Search & Social (Remote US) - Future Opening
Marketing
Excel
WFA Digital Insight
The demand for paid media specialists has surged in recent years, with a 25% increase in job openings. Directive's unique approach to performance marketing makes this role intriguing, particularly for those skilled in analytics and storytelling. As the job market continues to evolve, candidates with a growth mindset and expertise in tools like Excel are in high demand. Before applying, consider how your skills align with Directive's innovative methodology and fast-paced environment.
Job Description
About the Role
The Associate Director, Paid Search & Social, plays a crucial role at Directive, overseeing client engagements and team performance. This position is key to driving client retention and revenue growth.Responsibilities
- Set goals for every client engagement in your pod.
- Ensure all clients follow best practices across channels and mediums, including LTV:CAC modeling, Customer Generation, and Share of SERP.
- Break down barriers to strategy approval and support your team in earning client buy-in.
- Build structure, create a cadence, and empower your team with clear communication and expectation setting.
Requirements
- Proficiency in Excel
- Experience in paid search and social media marketing
Nice to Have
- Knowledge of performance marketing principles and methodology
- Experience working in a fast-paced, dynamic environment
How to Stand Out
- Develop a strong understanding of LTV:CAC modeling and Customer Generation principles to stand out in your application.
- Highlight your experience with paid search and social media campaigns, including any successes in improving client engagement and revenue.
- Showcase your analytical skills, particularly with Excel, and how you've used data to drive marketing decisions.
- Prepare examples of how you've overcome barriers to strategy approval and supported team members in earning client buy-in.
- Be ready to discuss how you stay current with the latest trends and best practices in paid media and performance marketing.
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.