Associate Director, Paid Social (Pharma Focus)

## About the Role The Associate Director, Paid Social, at MERGE is a critical role that focuses on developing and executing paid social strategies for pharmaceutical clients. This position requires a deep understanding of the pharmaceutical industry, including its unique regulatory environment and marketing challenges. Day-to-day, the role entails managing and optimizing paid social campaigns across various platforms to ensure they meet client objectives and comply with regulatory requirements. The successful candidate will be part of a dynamic team that values innovation, teamwork, and customer satisfaction.

The role matters because paid social plays a pivotal role in reaching and engaging with healthcare professionals and patients in the pharmaceutical sector. It requires a nuanced approach to balance marketing objectives with regulatory compliance, making it a challenging yet rewarding position for those passionate about digital marketing and healthcare.

The Associate Director will report to a senior member of the marketing team and will be responsible for leading junior team members, providing guidance and oversight to ensure the successful execution of campaigns.

## What You Will Do - Develop and implement comprehensive paid social strategies that align with client objectives and pharmaceutical marketing regulations.

• Manage and optimize paid social campaigns across Facebook, LinkedIn, Twitter, and other relevant platforms to ensure maximum ROI.
• Conduct thorough audience research to identify and target key demographics for pharmaceutical products.
• Collaborate with the creative team to develop compelling ad copy and visuals that comply with pharma marketing guidelines.
• Analyze campaign performance using data and analytics tools, providing insights and recommendations for improvement.
• Stay up-to-date with the latest platform changes, algorithm updates, and industry trends in paid social and pharma marketing.
• Lead and mentor junior team members to ensure they have the skills and knowledge needed to support paid social campaigns.
• Work closely with the client services team to ensure paid social campaigns are integrated with overall marketing strategies.
• Develop and manage budgets for paid social campaigns, ensuring cost-effective use of resources.
• Present campaign results and strategic recommendations to clients and internal stakeholders.

## What We Are Looking For - 5+ years of experience in paid social media marketing, with a focus on the pharmaceutical industry.

• Proven track record of developing and executing successful paid social campaigns that drive engagement and conversion.
• Strong understanding of pharmaceutical marketing regulations, including those related to social media advertising.
• Experience with paid social platforms, including Facebook, LinkedIn, and Twitter.
• Strong analytical skills, with the ability to interpret data and make strategic recommendations.
• Excellent communication and project management skills, with the ability to lead teams and work with clients.
• Experience with campaign management tools and platforms.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Certification in paid social marketing or a related field is a plus.

## Nice to Have - Experience with Google Ads and other search engine marketing platforms.

• Knowledge of marketing automation tools and how they integrate with paid social.
• Familiarity with content management systems and their application in pharma marketing.
• Experience in a remote work environment, with the ability to work independently and as part of a distributed team.

## Benefits and Perks - Competitive salary and bonus structure.

• Comprehensive health insurance package.
• Generous PTO policy, including vacation days, sick leave, and holidays.
• Remote work stipend to support home office setup and productivity.
• Opportunities for professional development, including training and conference attendance.
• Access to the latest digital marketing tools and technologies.
• Collaborative and dynamic work environment with a team of marketing professionals.
• Flexible working hours to accommodate different time zones and schedules.

- Tip: To stand out in your application, make sure your resume and cover letter highlight specific examples of paid social campaigns you’ve managed, especially those in the pharmaceutical sector.

• Develop a strong understanding of pharmaceutical marketing regulations and how they apply to paid social advertising to demonstrate your expertise.
• Practice presenting campaign results and strategic recommendations to prepare for client-facing aspects of the role.
• Ensure your portfolio includes examples of successful paid social campaigns, with a focus on strategy, execution, and results.
• Be prepared to discuss your experience with remote work and how you stay productive and connected with distributed teams.
• When negotiating salary, highlight your expertise and the value you can bring to the role, considering industry standards and the company’s budget.
• Look for red flags such as lack of transparency about the company culture, poor communication during the hiring process, or unrealistic expectations about campaign performance.