Associate Head of Content, SEO

About the Role

As part of the Animalz team, the Associate Head of Content will report to a Head of Content who will serve as a strategic partner and consultant. The role will involve close collaboration with the SEO and content engineering teams to ensure content strategies account for traditional search, AI-powered discovery, and emerging content production workflows. The balance of work will shift based on agency needs, with a heavier writing load when managing fewer accounts and a focus on strategic account management when managing more accounts.

Animalz is a company that values quality content and is committed to delivering exceptional results for its clients. With a strong focus on editorial excellence and strategic thinking, this role is an exciting opportunity for someone who is passionate about content creation and SEO.

What You Will Do

• Research, outline, and write high-quality SEO content, including blog posts, guides, and landing pages, that balances search intent with editorial excellence
• Refresh and optimize existing content to improve rankings, engagement, and visibility across both traditional search and AI-powered discovery tools
• Maintain Animalz's standard of writing quality across all content produced and overseen, ensuring every piece is clear, well-structured, and genuinely useful to the reader
• Create and optimize content strategies for accounts, incorporating SEO, AEO, and content performance data
• Manage content calendars that align with each customer's goals, search landscape, and competitive positioning
• Generate strategic content ideas and craft comprehensive briefs that account for keyword targeting, search intent, SERP features, and AI search visibility
• Serve as a consultative partner to customers, offering expertise on how their content performs across organic search and AI-driven channels
• Proactively identify risks to account health and flag them early
• Report on content performance monthly, using tools like GA4, GSC, Ahrefs, and Clearscope to communicate results and surface opportunities
• Manage and assign work to freelance writers, preparing briefs, tracking deadlines, reviewing drafts, and providing editorial feedback to ensure quality and consistency

What We Are Looking For

• 5+ years of experience in content creation, with a focus on SEO and editorial excellence
• Proven track record of producing high-quality, engaging content that ranks and drives results
• Expertise in SEO tools, including GA4, Ahrefs, and Adjust
• Experience with programmatic content and Excel
• Strong understanding of content strategy and the ability to develop comprehensive content plans
• Excellent writing and editing skills, with the ability to adapt tone and style to different audiences and formats
• Ability to work independently and as part of a team, with a focus on collaboration and communication
• Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions

Nice to Have

• Experience with AI-powered content tools and emerging content production workflows
• Knowledge of content engineering and the ability to work with content engineers to develop and implement content strategies
• Familiarity with Agile methodologies and the ability to work in a fast-paced, dynamic environment
• Certification in SEO or content marketing, such as Google Analytics or HubSpot

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a leading content creation company and contribute to high-quality content that drives results
• Collaborative and dynamic work environment, with a focus on teamwork and communication
• Professional development opportunities, including training and certification programs
• Flexible working hours and remote work options, with the ability to work from anywhere in the world
• Access to the latest tools and technologies, including SEO and content creation software
• Recognition and reward for outstanding performance, including bonuses and promotions

• To stand out in your application, be sure to include a portfolio of your writing samples, showcasing your ability to produce high-quality, engaging content that ranks.
• When preparing for your interview, brush up on your knowledge of SEO tools, including GA4, Ahrefs, and Adjust, and be ready to discuss your experience with programmatic content and Excel.
• Emphasize your ability to work independently and as part of a team, and highlight your excellent writing and editing skills, as well as your strong analytical and problem-solving skills.
• Be prepared to discuss your understanding of content strategy and your ability to develop comprehensive content plans that drive results.
• Don't be afraid to ask questions during the interview, such as what a typical day looks like in the role or what opportunities there are for professional development and growth.
• When negotiating your salary, be sure to research the market rate for the role and highlight your relevant experience and skills to make a strong case for your desired compensation.
• Finally, be sure to research the company culture and values, and be prepared to discuss how you align with them and how you can contribute to the team's success.