Associate Vice President, Paid Search - EDU

About the Role

Day-to-day responsibilities will include managing and optimizing paid search campaigns across Google Ads and Meta platforms, conducting market research to stay abreast of industry trends and competitor activity, and working closely with cross-functional teams to align marketing strategies with business objectives. The successful candidate will report to a senior executive and will be expected to provide regular performance updates and strategic recommendations.

Given the remote nature of this role, the ability to work independently, manage time effectively, and maintain open communication channels with the team is essential. Zeta Global fosters a culture of remote work that emphasizes flexibility, productivity, and work-life balance, making this an attractive opportunity for professionals seeking a fulfilling career that accommodates their personal needs.

What You Will Do

• Develop, execute, and manage paid search campaigns across multiple platforms to achieve marketing goals
• Conduct thorough market research and competitor analysis to inform campaign strategies
• Collaborate with the content team to create compelling ad copy and landing pages that drive conversion
• Analyze campaign performance data to identify areas of improvement and optimize campaigns accordingly
• Manage campaign budgets to ensure ROI positivity and alignment with business objectives
• Work closely with the sales team to understand customer needs and develop targeted marketing strategies
• Stay updated on the latest trends and best practices in paid search marketing
• Lead A/B testing and experimentation to continuously improve campaign performance
• Provide regular campaign performance reports and strategic recommendations to senior management
• Identify and capitalize on new paid search opportunities to expand the company's online presence

What We Are Looking For

• A minimum of 8 years of experience in paid search marketing, with a focus on the education sector
• Proven track record of successfully managing and optimizing large-scale paid search campaigns
• Strong understanding of Google Ads and Meta platforms, including bidding strategies and ad extensions
• Experience with campaign management tools such as Google Ads Editor and AdEspresso
• Excellent analytical and problem-solving skills, with the ability to interpret complex data sets
• Strong communication and project management skills, with experience in leading cross-functional teams
• Bachelor's degree in Marketing, Business, or a related field
• Certification in Google Ads or a similar platform is highly preferred
• Experience with remote work tools and platforms, with a strong ability to work independently

Nice to Have

• Experience with CRM systems and marketing automation platforms
• Knowledge of HTML, CSS, and JavaScript for landing page optimization
• Familiarity with SEO principles and how they intersect with paid search
• Experience in the education technology sector or a related industry
• A graduate degree in a related field, such as an MBA

Benefits and Perks

• Competitive salary package
• Comprehensive health, dental, and vision insurance
• Generous paid time off (PTO) policy, including vacation days, sick leave, and holidays
• Remote work stipend to support home office setup and productivity
• Professional development opportunities, including training, workshops, and conference attendance
• Access to the latest digital marketing tools and technologies
• Flexible working hours to accommodate different time zones and personal needs
• Equity options as part of the company's compensation package
• Annual performance-based bonuses

• To stand out, ensure your resume and cover letter highlight specific achievements in paid search marketing, particularly in the education sector.
• Familiarize yourself with Zeta Global's core values and mission to demonstrate your cultural fit during the interview process.
• Prepare to discuss your experience with remote work tools and how you maintain productivity in a virtual environment.
• Develop a portfolio that showcases your paid search campaigns, including strategy, execution, and results.
• During salary negotiations, be prepared to discuss your expected compensation range based on industry standards and your experience.
• Pay attention to the company's approach to work-life balance and flexible working hours, and be ready to discuss how you manage your time effectively in a remote setting.