AVP, Corporate Marketing & Product Strategy
WFA Digital Insight
As demand for skilled marketing leaders in healthcare technology surges, DAS Health is poised to take the market by storm. With over 70% of healthcare organizations investing in digital transformation, the need for experts who can drive brand strategy and product marketing has never been more pressing. This role stands out for its focus on building a best-in-class marketing organization from the ground up, making it an exciting opportunity for hands-on leaders who thrive in fast-paced environments. Candidates should be prepared to showcase their expertise in HubSpot, Salesforce, and Excel, as well as their ability to navigate ambiguity and drive business growth.
Job Description
About the Role
The AVP, Corporate Marketing & Product Strategy will play a pivotal role in shaping the brand strategy and market positioning of DAS Health. As a key member of the leadership team, this individual will be responsible for driving business growth through effective marketing strategies. The role will involve close collaboration with sales and leadership to ensure alignment and maximum impact.The successful candidate will be a strategic thinker with a strong track record of driving brand leadership and revenue growth. They will be comfortable operating in a fast-paced environment and will be adept at building and scaling a marketing function from the ground up.
DAS Health is a leading healthcare technology and managed services provider, and this role offers the opportunity to make a real impact in the industry. With a strong focus on digital transformation, the company is poised for significant growth, and the right candidate will be instrumental in driving this forward.
What You Will Do
- Lead the development and evolution of DAS Health’s brand strategy and market positioning
- Define messaging architecture, value propositions, and a consistent voice across all channels
- Conduct market, customer, and competitive analysis to identify opportunities and differentiation
- Own product marketing strategy across DAS Health’s services and solutions portfolio
- Package products and solutions for market clarity and differentiation
- Develop and execute go-to-market strategies for new offerings, launches, and strategic initiatives
- Create sales enablement materials, messaging frameworks, presentations, and competitive insights
- Build thought leadership programs that elevate DAS Health’s presence in healthcare technology
- Oversee content strategy, including blogs, white papers, case studies, and executive content
- Lead corporate communications, including PR, media relations, and company announcements
- Strengthen visibility through industry associations, analysts, and strategic partnerships
What We Are Looking For
- 10+ years of progressive marketing leadership experience
- Experience within healthcare IT (required)
- Background in SaaS, managed services, cybersecurity, or healthcare services strongly preferred
- Proven success in brand strategy, product marketing, and go-to-market leadership
- Experience working cross-functionally with executive leadership and sales teams
- Hands-on experience leveraging AI tools in a marketing or strategy environment
- Strong strategic thinker with the ability to execute hands-on
- Excellent communication and storytelling skills
- Comfortable operating in ambiguity and building from scratch
Nice to Have
- MBA or advanced degree
- Experience with HubSpot, Salesforce, and Excel
- Background in data-driven marketing and analytics
- Experience managing external agencies and partners
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a leading healthcare technology company
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Flexible working hours and remote work options
- Access to the latest marketing tools and technologies
- Recognition and reward for outstanding performance
How to Stand Out
- Tip: Showcase your experience with HubSpot, Salesforce, and Excel to stand out as a candidate.
- When applying, be sure to highlight your ability to drive business growth through effective marketing strategies.
- Consider including examples of successful brand strategy and product marketing campaigns you have led in the past.
- Be prepared to discuss your experience working with cross-functional teams, including sales and executive leadership.
- Don't be afraid to ask about the company culture and values during the interview process.
- Make sure to research the company and the role thoroughly before applying, and be prepared to discuss your findings.
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