B12 Creator and Influencer Partner

About the Role

The B12 Creator Partner program is an independent creator partnership opportunity, not a full-time role. This means that you will have the flexibility to work on your own schedule and create content that aligns with your existing channels and audience. B12 will provide support and guidance throughout the collaboration, including script reviews, draft feedback, and tracking setup.

What You Will Do

• Create sponsored content, product demos, tutorials, reviews, comparisons, or business-tool recommendations that feature B12
• Explain B12 clearly to your audience in your own voice
• Show how entrepreneurs, small business owners, freelancers, creators, agencies, marketers, ecommerce sellers, or professional services can use B12
• Use a tracked affiliate link so B12 can measure performance
• Share live links, post dates, and performance context after publishing
• Give B12 feedback on what resonates with your audience
• Test B12 and create content in your own voice
• Publish content on your existing channels, such as YouTube, TikTok, Instagram, LinkedIn, newsletters, podcasts, or blogs
• Collaborate with B12 to agree on the format, price, timeline, compensation structure, and tracking setup
• Send B12 the live link and performance context after publishing

What We Are Looking For

• An engaged audience that trusts your recommendations
• An audience that includes entrepreneurs, SMBs, freelancers, creators, agencies, marketers, ecommerce sellers, professional services, or people comparing AI tools, website builders, marketing tools, and business software
• The ability to create useful content that explains products clearly and shows real workflows
• Understanding of your audience, including who they are, where they are based, what they care about, and what types of offers they respond to
• Organizational and professional skills, including the ability to communicate clearly, agree on deliverables, send drafts for review, and publish on the agreed timeline
• Experience creating sponsored content, product demos, tutorials, reviews, comparisons, or business-tool recommendations
• Familiarity with AI tools, website builders, and digital marketing platforms

Nice to Have

• Previous experience promoting software, AI, website builders, business tools, marketing tools, ecommerce tools, or startup tools
• A strong US, Canada, UK, or Australia audience
• An audience that includes people actively starting businesses, building websites, growing client businesses, or comparing online business tools
• Examples of past sponsored content and performance
• Openness to an ongoing partnership if there is a good fit

Benefits and Perks

• The opportunity to collaborate with a cutting-edge AI website builder
• Flexible, independent work arrangement
• Potential for ongoing partnership and repeat collaborations
• Access to B12's platform and tools
• Support and guidance from B12's team
• Opportunity to create high-quality, engaging content that showcases your expertise
• Collaboration with a company that values innovation and creativity

• Research B12's platform and tools to understand their capabilities and how they can be showcased in your content
• Develop a clear, concise pitch that explains your audience, content style, and proposed collaboration format
• Be prepared to provide examples of past sponsored content and performance metrics
• Understand your audience's needs and preferences to create content that resonates with them
• Be open to feedback and guidance from B12's team to ensure a successful collaboration
• Consider highlighting your unique perspective and voice in your content to stand out from other creators
• Be prepared to negotiate compensation and terms that align with your experience and the value you bring to the collaboration