B2B Email Marketer and Lead Generation Specialist

Remote VARemote VA·Remote(Philippines)
Other
HubSpotSalesforceExcel

WFA Digital Insight

The demand for skilled B2B email marketers has surged in recent years, with a 25% increase in job postings in 2025 alone. As remote work continues to gain traction, companies like Remote VA are seeking talented professionals to drive business growth through targeted email campaigns. With the right combination of creative and analytical skills, candidates can thrive in this role. Before applying, it's essential to understand the importance of personalized email marketing, lead nurturing, and CRM systems in the B2B space.

Job Description

About the Role

The B2B Email Marketer and Lead Generation Specialist role is a critical component of Remote VA's marketing team. As a seasoned professional in this field, you will be responsible for developing and executing targeted email campaigns that drive business growth and generate qualified leads. Your day-to-day tasks will involve collaborating with cross-functional teams to create personalized email campaigns, analyzing campaign performance, and optimizing strategies to achieve better results.

The ideal candidate will have a strong understanding of the B2B email marketing landscape, including the latest trends, tools, and best practices. You will be working closely with the sales team to ensure seamless lead handoff and nurturing, making your role a vital link between marketing and sales.

Remote VA is committed to fostering a culture of innovation and creativity, and this role is no exception. As a key member of the marketing team, you will have the opportunity to contribute to the development of the company's email marketing strategy and help drive business growth through data-driven decision-making.

What You Will Do

  • Develop and manage B2B email marketing campaigns from concept to execution
  • Build segmented mailing lists and personalize campaigns to maximize engagement
  • Create compelling copy and design layouts that align with the brand voice and goals
  • Implement A/B testing to optimize subject lines, CTAs, and content
  • Track and analyze campaign performance, including open rates, CTR, and conversions
  • Collaborate with sales teams to ensure smooth lead handoff and nurturing
  • Use CRM and marketing automation tools, such as HubSpot and Salesforce
  • Generate qualified leads through email campaigns, landing pages, and gated content
  • Maintain compliance with GDPR, CAN-SPAM, and other email marketing regulations
  • Continuously monitor and optimize email campaigns to achieve better results
  • Stay up-to-date with the latest email marketing trends and best practices

What We Are Looking For

  • Bachelor's degree in Marketing, Communications, or a related field
  • 2+ years of experience in B2B email marketing and lead generation
  • Strong knowledge of email automation platforms and CRM systems
  • Excellent copywriting and content creation skills
  • Analytical mindset with the ability to interpret campaign data and optimize performance
  • Familiarity with SEO, content marketing, and digital lead gen strategies
  • Experience with HubSpot and Salesforce
  • Strong understanding of lead scoring and nurturing workflows
  • Ability to integrate email campaigns with broader digital marketing strategies

Nice to Have

  • Experience in SaaS, technology, or professional services industries
  • Knowledge of lead scoring and nurturing workflows
  • Ability to integrate email campaigns with broader digital marketing strategies
  • Certification in email marketing or a related field
  • Experience with other marketing automation tools, such as Marketo or Apollo

Benefits and Perks

  • Competitive salary and benefits package
  • Opportunity to work with a fast-growing company
  • Collaborative and dynamic work environment
  • Professional development opportunities
  • Flexible working hours and remote work options
  • Access to the latest marketing tools and technologies
  • Recognition and reward for outstanding performance
  • Comprehensive health insurance and wellness programs
  • Generous paid time off and holidays

How to Stand Out

  • Make sure to highlight your experience with HubSpot and Salesforce in your application, as these tools are essential to the role.
  • Create a portfolio that showcases your email marketing campaigns and lead generation strategies.
  • Be prepared to talk about your approach to personalized email marketing and lead nurturing during the interview.
  • Familiarize yourself with the latest email marketing trends and best practices to demonstrate your expertise.
  • Don't be afraid to ask about the company culture and work environment during the interview to ensure it's a good fit for you.
  • Use specific metrics and data to demonstrate the success of your previous email marketing campaigns.
  • Prepare to discuss your experience with A/B testing and campaign optimization.

This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.