B2B Marketing Intern (Remote Canada)
WFA Digital Insight
As demand for specialized marketers continues to rise, with over 70% of companies planning to increase their digital marketing budgets, roles like this B2B Marketing Internship at Directive are becoming increasingly valuable. With the growth of the digital landscape, companies are looking for skilled professionals who can navigate the complexities of demand generation and performance metrics. Directive, a leading B2B marketing agency, offers a unique opportunity for interns to gain hands-on experience in a fast-paced environment. Before applying, candidates should be aware that a strong analytical mindset and a keen interest in performance metrics are essential for success in this role.
Job Description
About the Role
The B2B Marketing Intern will be an integral part of Directive's internal marketing team, working closely with experienced professionals to develop and execute demand generation campaigns. This internship offers a unique opportunity to gain hands-on experience in the core pillars of demand generation, including campaign execution, performance metrics, and campaign attribution. As a junior or senior studying marketing or a related field, you will have the chance to apply theoretical knowledge in a real-world setting and contribute to the success of a high-performing agency.The role will involve working approximately 6-7 hours per week, with the potential for the internship to be extended beyond the initial 1-year period. The ideal candidate will be a well-rounded individual with a strong eye for detail, an analytical mindset, and a genuine passion for understanding how marketing drives business growth.
Directive's methodology, DiscoverabilityOS, aligns brand and demand to guide the ideal customer profile (ICP) to choose the company across every decision point. As a marketing intern, you will have the opportunity to learn and contribute to this methodology, gaining valuable experience in the process.
What You Will Do
- Help draft and refine targeted messaging and compelling copy for use in outbound sequences and email nurture campaigns
- Contribute to targeted signal campaigns and leverage AI tools for tasks such as optimizing audience segmentation and improving outreach effectiveness
- Gain hands-on experience in measuring campaign attribution to accurately connect marketing activity to pipeline and revenue
- Apply an experiment-driven mindset by assisting with A/B testing campaign elements (e.g., subject lines, calls-to-action) and iterating based on performance data
- Collaborate closely with the marketing team to align demand gen efforts with content strategy, major campaigns, and broader brand goals
- Occasionally support related marketing functions, such as content promotion or website updates, to expand your full-funnel marketing experience
- Actively engage with the community by responding to comments, participating in trending conversations, and showing up authentically across platforms
- Strengthen your marketing foundation by learning to navigate the tech stack for basic troubleshooting and reporting needs, gaining hands-on experience with the backend processes and reporting functions that power modern marketing teams
- See firsthand how demand generation strategies drive real business impact within a fast-moving B2B marketing agency
What We Are Looking For
- Currently a junior or senior pursuing a degree in Marketing or a related field
- Strong analytical abilities and a data-first mindset, with a keen interest in performance metrics
- A strong eye for detail and an ability to work in a fast-paced environment
- A genuine passion for understanding how marketing drives business growth and a willingness to learn and adapt
- Experience with marketing automation platforms and CRM systems is a plus
- Familiarity with demand generation principles and practices is desirable
- Ability to work independently and manage multiple tasks and projects simultaneously
Nice to Have
- Experience with AI tools and technologies, such as machine learning and natural language processing
- Familiarity with data visualization tools, such as Tableau or Power BI
- Knowledge of HTML and CSS, with experience in web development
- Certification in marketing automation or a related field
Benefits and Perks
- Competitive hourly compensation of $20 per hour
- Opportunity to work with a leading B2B marketing agency and gain valuable experience in demand generation and performance metrics
- Collaborative and dynamic work environment with a team of experienced marketing professionals
- Professional development opportunities, including training and certification programs
- Flexible working hours and remote work options, with the ability to work from anywhere in the United States
- Access to cutting-edge marketing tools and technologies, including AI and data analytics platforms
- Opportunity to contribute to the success of a high-performing agency and make a real impact on business growth
How to Stand Out
- Develop a strong understanding of demand generation principles and practices, including campaign execution and performance metrics
- Familiarize yourself with marketing automation platforms and CRM systems, such as Marketo or Salesforce
- Build a portfolio of your work, including examples of campaigns and projects you have worked on
- Prepare to talk about your experience with data analysis and performance metrics, and be ready to provide examples of how you have used data to inform marketing decisions
- Research Directive's methodology, DiscoverabilityOS, and be prepared to discuss how you can contribute to its success
- Be prepared to discuss your experience with AI tools and technologies, and how you can apply them to drive business growth
- Show enthusiasm and a willingness to learn, and be prepared to discuss how you can contribute to the success of the marketing team
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