B2B Marketing Intern (Remote US)

About the Role

Directive is a leading B2B marketing agency that has earned its reputation on real outcomes, with over a decade of expertise and 420+ B2B brands under its belt. The company operates through three divisions: Performance, Communications, and Commerce, all working together to share intelligence and drive revenue. The agency's methodology, DiscoverabilityOS, aligns brand and demand to guide the ideal customer profile (ICP) to choose Directive's clients across every decision point.

What You Will Do

• Help draft and refine targeted messaging and compelling copy for use in outbound sequences and email nurture campaigns
• Contribute to targeted signal campaigns and leverage AI tools for tasks such as optimizing audience segmentation and improving outreach effectiveness
• Gain hands-on experience in measuring campaign attribution to accurately connect marketing activity to pipeline and revenue
• Apply an experiment-driven mindset by assisting with A/B testing campaign elements (e.g., subject lines, calls-to-action) and iterating based on performance data
• Collaborate closely with the marketing team to align demand gen efforts with content strategy, major campaigns, and broader brand goals
• Occasionally support related marketing functions, such as content promotion or website updates, to expand your full-funnel marketing experience
• Actively engage with the community by responding to comments, participating in trending conversations, and showing up authentically across platforms
• Strengthen your marketing foundation by learning to navigate the tech stack for basic troubleshooting and reporting needs
• See firsthand how demand generation strategies drive real business impact within a fast-moving B2B marketing agency

What We Are Looking For

• Currently a junior or senior pursuing a degree in Marketing or a related field
• Strong analytical abilities and a data-first mindset, with a keen interest in performance metrics
• A well-rounded individual who is eager to dabble in all aspects of demand generation and possesses a deep curiosity for connecting marketing efforts to measurable business outcomes
• Strong eye for detail and ability to work independently
• Excellent communication and teamwork skills
• Ability to work in a fast-paced environment and adapt to changing priorities
• Familiarity with marketing automation platforms and CRM systems (desirable but not required)
• Basic understanding of HTML and web development principles (desirable but not required)

Nice to Have

• Experience with content creation, such as writing blog posts or social media content
• Familiarity with SEO principles and keyword research
• Basic understanding of paid social media advertising and Google Ads

Benefits and Perks

• Competitive hourly rate of $20 per hour
• Opportunity to work with a leading B2B marketing agency and gain hands-on experience in demand generation and performance metrics
• Collaborative and dynamic work environment
• Professional development opportunities to enhance your marketing skills and knowledge
• Flexible working hours and remote work arrangement
• Access to the latest marketing tools and technologies
• Opportunity to work with a talented team of marketing professionals and contribute to the development of innovative marketing campaigns

• Ensure your resume and cover letter are tailored to the marketing industry, highlighting any relevant coursework, internships, or marketing experience.
• Develop a basic understanding of marketing automation platforms, CRM systems, and HTML to increase your chances of standing out as a candidate.
• Be prepared to provide examples of your analytical skills and experience working with data, as well as your ability to think creatively and develop innovative marketing campaigns.
• Research Directive's methodology, DiscoverabilityOS, and be prepared to discuss how you can contribute to the company's mission and values.
• Consider creating a portfolio of your marketing work, including any writing samples, social media campaigns, or other relevant projects, to demonstrate your skills and experience to potential employers.
• Don't be afraid to ask questions during the interview process, such as what a typical day looks like in the role, what the team's dynamics are like, and what opportunities there are for professional development and growth.