B2B Marketing Lead - DACH
WFA Digital Insight
The demand for skilled B2B marketers in the DACH region has skyrocketed, with a 25% increase in job postings in the last year alone. As companies like Elevenlabs continue to innovate and expand, the need for professionals who can navigate complex multi-lingual markets and drive growth through data-driven strategies has never been more pressing. With the rise of AI technologies, Excel skills are becoming increasingly crucial for marketing leads. Before applying, candidates should be aware of the company's focus on AI-first approaches and high-velocity experimentation, as well as its commitment to excellence and impact over traditional job titles.
Job Description
About the Role
As a B2B Marketing Lead for the DACH region at Elevenlabs, you will be at the forefront of the company's expansion into this critical market. Your day-to-day responsibilities will include developing and executing aggressive lead generation and brand awareness strategies, collaborating with cross-functional teams, and analyzing campaign performance to drive data-driven optimizations. You will be the local 'source of truth' for marketing in the DACH region, acting as a creative, analyst, and operator all at once. This role matters because it will directly contribute to Elevenlabs' mission to transform how we interact with technology through AI.The team you will be working with is composed of talented individuals from various backgrounds, including researchers, engineers, and operators. Elevenlabs prides itself on its high-velocity culture, lean autonomous teams, and minimal bureaucracy, allowing for rapid experimentation and innovation. As part of this team, you will have the opportunity to work in a dynamic environment that prioritizes impact over job titles.
Elevenlabs has expanded its offerings into three main platforms: ElevenAgents, ElevenCreative, and ElevenAPI. Each of these platforms is designed to deliver seamless and intelligent customer experiences, empower creators and marketers, and give developers access to leading AI audio foundational models. As a B2B Marketing Lead, you will be working closely with these platforms to drive growth and adoption in the DACH region.
What You Will Do
- Develop and execute multi-language outbound sequences to generate leads and increase brand awareness in the DACH region.
- Own the end-to-end organization of local industry events, user conferences, and webinars.
- Collaborate with the performance marketing team on ABM initiatives and localized retargeting campaigns.
- Analyze campaign performance, produce executive-level reporting, and recommend data-driven optimizations.
- Adapt Elevenlabs' global voice to resonate deeply with the German, Austrian, and Swiss business cultures.
- Build and maintain relationships with key stakeholders and partners in the DACH region.
- Stay up-to-date with the latest marketing trends and technologies, applying this knowledge to improve campaign effectiveness.
- Work closely with the sales team to align marketing strategies with sales objectives.
- Manage and optimize the marketing budget for the DACH region.
What We Are Looking For
- Native German speaker with fluent English skills.
- Proven experience in B2B marketing, preferably in the DACH region.
- Strong understanding of marketing analytics and data-driven decision-making.
- Experience with Excel and other marketing tools.
- Ability to work in a fast-paced, dynamic environment with minimal bureaucracy.
- Strong communication and collaboration skills.
- Experience in managing and executing multi-language marketing campaigns.
- Knowledge of the current marketing trends and technologies.
- Ability to adapt to new situations and challenges.
Nice to Have
- Experience with AI technologies and their application in marketing.
- Knowledge of additional European languages.
- Experience in managing and organizing large-scale events.
- Certification in marketing or a related field.
- Experience with marketing automation tools.
Benefits and Perks
- The opportunity to work with a cutting-edge AI research and product company.
- Competitive compensation package.
- Annual discretionary stipend for professional development.
- Annual discretionary stipend for social travel to meet with colleagues.
- Co-working stipend for remote workers.
- Access to the latest marketing tools and technologies.
- Opportunity to work in a dynamic, high-velocity environment with minimal bureaucracy.
- Collaborative and supportive team environment.
- Flexible working hours and remote work options.
- Access to company-wide events and training sessions.
How to Stand Out
- Ensure your resume and cover letter are tailored to the B2B marketing role, highlighting your experience with Excel and data-driven marketing strategies.
- Prepare examples of successful marketing campaigns you have led, especially those involving multi-language outreach and AI technologies.
- Brush up on your knowledge of the current marketing trends and technologies, as well as the DACH region's market specifics.
- Be ready to discuss how you adapt marketing strategies to different cultural contexts and languages.
- Show enthusiasm for Elevenlabs' mission and its focus on AI innovation, demonstrating how your skills and experience align with the company's goals.
- Consider creating a portfolio that showcases your marketing expertise, especially in areas relevant to the DACH region and B2B marketing.
- During salary negotiations, be prepared to discuss your expectations based on industry standards and the value you can bring to the company.
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