B2B Marketing Lead Nordics
WFA Digital Insight
As the demand for AI-driven marketing solutions surges, companies like Elevenlabs are at the forefront of innovation. With a staggering 25% growth in AI adoption among businesses, the need for skilled B2B marketing professionals has never been higher. The NORDICS region, in particular, presents a unique opportunity for growth, with its diverse markets and languages. To succeed in this role, candidates will need to possess a deep understanding of multi-lingual marketing, as well as the ability to drive results in a fast-paced, autonomous environment. With the right skills and experience, this role can be a springboard for a successful career in AI-driven marketing.
Job Description
About the Role
The B2B Marketing Lead NORDICS role is a unique opportunity to drive growth and brand awareness in the NORDICS region. As a key member of the Elevenlabs team, you will be responsible for developing and executing marketing strategies that resonate with local businesses and cultures. Your day-to-day responsibilities will include managing lead generation campaigns, analyzing market trends, and collaborating with cross-functional teams to drive results.The NORDICS region presents a complex and exciting challenge, with multiple languages and markets to navigate. To succeed, you will need to be a creative and analytical thinker, able to adapt Elevenlabs' global voice to resonate deeply with local businesses. You will also need to be a skilled operator, able to manage multiple projects and stakeholders simultaneously.
As a member of the Elevenlabs team, you will be part of a dynamic and innovative company that is pushing the boundaries of AI-driven marketing. You will have the opportunity to work with a talented team of researchers, engineers, and operators, and to contribute to the development of cutting-edge marketing solutions.
What You Will Do
- Develop and execute multi-lingual marketing campaigns to drive lead generation and brand awareness in the NORDICS region
- Analyze market trends and competitor activity to inform marketing strategies
- Collaborate with cross-functional teams, including performance marketing and sales, to drive results
- Manage and optimize marketing budgets to achieve ROI goals
- Develop and maintain relationships with key stakeholders, including local businesses and partners
- Create and edit marketing content, including social media posts, blog articles, and email campaigns
- Manage and analyze marketing data to inform future campaigns and strategies
- Stay up-to-date with the latest marketing trends and technologies, and apply this knowledge to drive innovation and growth
What We Are Looking For
- 5+ years of experience in B2B marketing, preferably in the NORDICS region
- Fluency in one of the Nordic languages (Danish, Finnish, Norwegian, Swedish) and English
- Proven track record of driving growth and brand awareness through marketing campaigns
- Strong analytical and problem-solving skills, with the ability to manage and analyze large datasets
- Excellent communication and collaboration skills, with the ability to work with cross-functional teams
- Experience with marketing automation platforms and tools, such as Marketo or Hubspot
- Strong understanding of AI-driven marketing and its applications in the B2B space
- Ability to work in a fast-paced, autonomous environment, with a high degree of flexibility and adaptability
Nice to Have
- Experience with ABM initiatives and localized retargeting
- Knowledge of the latest marketing trends and technologies, including AI-driven marketing and account-based marketing
- Familiarity with marketing analytics tools, such as Google Analytics or Mixpanel
- Experience with content creation and editing, including social media posts, blog articles, and email campaigns
- Certification in marketing, such as Hubspot or Google Analytics
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a dynamic and innovative company that is pushing the boundaries of AI-driven marketing
- Collaborative and supportive team environment, with a high degree of autonomy and flexibility
- Professional development opportunities, including training and certification programs
- Access to the latest marketing tools and technologies, including marketing automation platforms and analytics software
- Flexible working hours and remote work options, with a monthly co-working stipend
- Annual company offsite and social travel opportunities, with a discretionary stipend to meet up with colleagues
- Access to a global network of marketing professionals, with opportunities for knowledge sharing and collaboration
How to Stand Out
- Develop a strong understanding of the NORDICS region and its unique marketing challenges, including language and cultural differences.
- Showcase your experience with multi-lingual marketing campaigns and your ability to adapt to local cultures and businesses.
- Highlight your analytical and problem-solving skills, including your experience with marketing automation platforms and tools.
- Emphasize your ability to work in a fast-paced, autonomous environment, with a high degree of flexibility and adaptability.
- Be prepared to discuss your experience with AI-driven marketing and its applications in the B2B space.
- Research the company culture and values, and be prepared to discuss how you align with them.
- Prepare examples of your marketing campaigns and strategies, and be prepared to discuss your results and metrics.
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