B2B Marketing Manager
WFA Digital Insight
The demand for skilled B2B marketing professionals in the healthcare sector has seen significant growth, with a 25% increase in job postings over the past year. As the industry continues to evolve, companies like Montu Therapeutics are looking for innovative marketers who can leverage tools like HubSpot to drive engagement and sales. With the global digital health market projected to reach $504 billion by 2025, professionals with expertise in B2B marketing, particularly those with experience in regulated industries, are in high demand. Montu Therapeutics stands out for its mission-driven approach to improving patient access to healthcare, making this role an attractive opportunity for those looking to make a meaningful impact.
Job Description
About the Role
The B2B Marketing Manager position at Montu Therapeutics is a pivotal role in the company's commercial capability development. As a driven and creative marketing professional, you will lead efforts in reaching and engaging pharmacy partners across Germany, growing awareness of Montu Therapeutics within the pharmacy and healthcare professional community. You will work closely with the sales team to develop the necessary tools, content, and campaigns that facilitate meaningful conversations and win new business.The role requires a strong understanding of the B2B sales cycle and how marketing can support and accelerate commercial outcomes. With a focus on sales enablement, you will create and manage a consistent, compelling email marketing program to nurture leads, communicate updates, and keep partners engaged. Establishing a pharmacy-facing web presence to promote Montu's brand and product portfolio is also a key aspect of this position.
As a B2B Marketing Manager, you will be part of a fast-moving, scale-up environment where priorities can shift quickly. The ability to work autonomously with minimal day-to-day oversight, while maintaining a creative and innovative approach to marketing, is essential.
What You Will Do
- Develop and execute a B2B marketing strategy that builds awareness of Montu Therapeutics among pharmacies, prescribers, and healthcare professionals
- Own brand and product marketing, ensuring messaging is clear, differentiated, and aligned with Montu Therapeutics' broader brand identity
- Create and manage a consistent, compelling email marketing program to nurture leads, communicate updates, and keep partners engaged
- Establish a pharmacy-facing web presence to promote Montu's brand and product portfolio
- Build sales enablement materials, including decks, one-pagers, case studies, and FAQs, that equip the sales team with everything needed to tell the Montu story convincingly
- Work autonomously to plan and deliver campaigns end-to-end, from brief through to execution and reporting
- Drive pharmacy awareness initiatives to inform the right dispensing and prescribing partners about Montu Therapeutic's products and services
- Collaborate with the commercial and clinical teams to develop content that is accurate, engaging, and appropriate for a regulated healthcare audience
- Track and report on B2B marketing performance, using data to iterate and improve campaigns over time
- Represent Montu Therapeutics at relevant industry events, trade shows, and partner meetings as appropriate
What We Are Looking For
- Proven experience in B2B marketing, ideally within healthcare, pharma, or a regulated sector
- Strong understanding of the B2B sales cycle and how marketing can support and accelerate commercial outcomes
- Hands-on experience with sales enablement and creating great collateral
- Solid grasp of brand and product marketing principles, with the ability to apply them to a professional audience
- Confident email marketer with experience running campaigns through platforms such as HubSpot, Mailchimp, or similar
- Highly self-motivated and comfortable working autonomously with minimal day-to-day oversight
- Creative thinker who can develop fresh ideas while maintaining consistency of tone, message, and brand
- Excellent written communication skills with an eye for detail and a knack for translating complex information into clear, compelling content
- Native or professional-level German and fluent English
Nice to Have
- Experience with cannabis-based medicines and a genuine belief in improving patient access to modern healthcare treatments
- Familiarity with the German healthcare system and regulatory environment
- Knowledge of telemedicine solutions and their integration into healthcare services
Benefits and Perks
- Competitive salary within the range of $60,000 - $70,000
- Opportunity to work with a mission-driven, international team in a collaborative, remote-first culture
- Flexibility, autonomy, and opportunities for growth in a fast-growing start-up
- Comprehensive benefits package, including health insurance and retirement plan
- Remote work stipend and support for home office setup
- Access to cutting-edge digital tools and technologies
- Paid time off and holidays, recognizing the importance of work-life balance
How to Stand Out
- Tip: Ensure your portfolio showcases specific examples of successful B2B marketing campaigns, especially those leveraging HubSpot and Excel for data-driven decisions.
- To stand out, highlight any experience working in regulated industries, such as healthcare or pharma, and your understanding of compliance requirements.
- Prepare to discuss your approach to sales enablement and how you measure the effectiveness of your marketing strategies.
- Familiarize yourself with Montu Therapeutics' mission and values to demonstrate your alignment with the company's goals.
- Emphasize your ability to work autonomously and your experience with remote collaboration tools, given the company's remote-first culture.
- Be ready to provide specific examples of how you've used data to inform and improve your marketing campaigns, demonstrating your ability to iterate and adapt based on performance data.
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