B2B Marketing Manager (Remote Canada)

About the Role

The role is part of a fast-paced and dynamic team, where collaboration and communication are essential. You will work closely with the client services team to ensure that client needs are met, and with the performance marketing team to develop and execute campaigns. Your ability to think strategically, analyze data, and communicate effectively will be crucial to your success in this role.

Directive is a performance marketing agency that specializes in helping B2B companies drive growth through data-driven marketing strategies. With a focus on customer generation and SQL targets, the company has developed a unique approach to marketing that sets it apart from other agencies. As a B2B Marketing Manager, you will be part of a team that is passionate about delivering results and driving business growth for its clients.

What You Will Do

• Develop and execute paid media, SEO, and CRO campaigns for a portfolio of clients
• Analyze campaign performance and identify areas for improvement
• Develop strategic plans to optimize campaign results and drive client growth
• Collaborate with the client services team to ensure that client needs are met
• Work closely with the performance marketing team to develop and execute campaigns
• Manage and optimize campaign budgets to ensure maximum ROI
• Conduct market research and stay up-to-date with industry trends and developments
• Develop and maintain relationships with clients and internal stakeholders
• Communicate campaign results and recommendations to clients and internal stakeholders

What We Are Looking For

• 2+ years of experience in B2B marketing, preferably in a performance marketing agency
• Strong understanding of paid media, SEO, and CRO principles and strategies
• Experience with campaign management and optimization tools such as Google Ads and Adobe Analytics
• Strong analytical and problem-solving skills, with the ability to analyze data and develop strategic plans
• Excellent communication and interpersonal skills, with the ability to work closely with clients and internal stakeholders
• Strong project management skills, with the ability to prioritize tasks and manage multiple campaigns simultaneously
• Experience with marketing automation tools such as Marketo or Pardot
• Strong understanding of marketing metrics and KPIs, with the ability to develop and track campaign metrics

Nice to Have

• Experience with marketing analytics tools such as Google Tag Manager or Adobe Analytics
• Knowledge of HTML and CSS, with the ability to develop and implement campaign landing pages
• Experience with content management systems such as WordPress or Drupal
• Strong understanding of social media marketing principles and strategies
• Experience with influencer marketing or account-based marketing

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a range of innovative brands and help drive their business growth
• Collaborative and dynamic work environment with a team of experienced marketing professionals
• Professional development opportunities, including training and education programs
• Flexible work arrangements, including remote work options and flexible hours
• Access to the latest marketing tools and technologies, including campaign management and optimization software
• Recognition and reward programs, including bonuses and incentives for high-performing employees
• Comprehensive health and wellness program, including medical, dental, and vision benefits
• Retirement savings plan, including a 401(k) match and other investment options
• Paid time off and holidays, including a generous vacation policy and paid sick leave
• Annual anniversary trip to Newport Beach, CA with peers and executive leadership for fun and entertainment
• Annual bonus based on tenure, which scales in total amount over time
• Opportunity to work with a fast-growing and innovative company that is passionate about delivering results and driving business growth for its clients
• Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

• tip: Develop a strong understanding of paid media, SEO, and CRO principles and strategies, and be prepared to showcase your knowledge in your application and during interviews.
• tip: Create a portfolio that showcases your experience and skills in B2B marketing, including case studies and campaign results.
• tip: Practice your analytical and problem-solving skills, and be prepared to analyze data and develop strategic plans during the interview process.
• tip: Research the company and its clients, and be prepared to discuss how you can contribute to their success.
• tip: Develop strong communication and interpersonal skills, and be prepared to work closely with clients and internal stakeholders.
• tip: Stay up-to-date with industry trends and developments, and be prepared to discuss how you can apply this knowledge to drive campaign results.
• tip: Be prepared to negotiate your salary and benefits package, and do your research to determine a fair and competitive offer.